Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Security to continue Shimano sales to small builders

September 26, 2013

HEMPSTEAD, NY (BRAIN) — Long Island distributor Security Bicycle Accessories will continue to sell Shimano components to small bike builders through 2014, following Shimano's revamp of its U.S. distribution strategy.

Posted in Industry News

Ben Serotta's next steps involve bike fit, a blog — and bikes?

September 19, 2013
Serotta at Interbike Wednesday.

LAS VEGAS, NV (BRAIN) — Ben Serotta finds himself at this Interbike without a place to call home. The industry veteran, who was fired this summer from the company he founded 41 years ago, had new business cards printed two days ago. 

Posted in Industry News

Tomac licenses name to Planet X for bike line

September 17, 2013

CORTEZ, CO (BRAIN) — Mountain bike racing legend John Tomac is licensing his name to U.K. internet retail Planet X for a new line of bikes.

Posted in Industry News

Divine Cycling Group turmoil continues: Blue on the block, Serotta divided

September 12, 2013
Serotta brand is split off from its factory, which gets its first order — for a Tomac

SARATOGA SPRINGS, NY (BRAIN) — Divine Cycling Group is less than a year old but seems to have produced more gray hairs across the industry than a teenager. On Thursday the group announced some more major changes as it tries to get its footing after a tumultuous summer

Posted in Industry News

Assos launches new bib short line

September 9, 2013
The new bibs from the upscale, innovative Swiss brand features "Kuku boxes," "Golden Gates" and more
The Assos headquarters in San Pietro di Stabio, Switzerland

SAN PIETRO DI STABIO, Switzerland (BRAIN) — Assos, the Swiss company that invented the Lycra cycling short in 1976, rarely updates its clothing designs, but 2013 is the year for the launch of a new line of bib shorts to replace its S5 line, introduced in 2008.

Posted in Product/Tech

Gallery: 2013 Eurobike highlights

September 4, 2013

BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.

Posted in International

From blades to leaves, Iceland's Lauf offers an unusual fork

August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted in Product/Tech

Lightweight offers its first frame

August 28, 2013
Wheelmaker-to-the-stars enters the frame market, with a few surprises.
The Urgestalt at Demo Day this week. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

Posted in Product/Tech

X-Bionic clothing is coming to the US — Is the US ready?

August 27, 2013
These shorts are not inside out.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

Posted in Product/Tech

Big news: Open offers a new bike color

August 27, 2013
The Open frame in black. The white is identical, except ... it's white.

ARGENBÜHL, Germany (BRAIN) — When is a new bike color news?

Posted in Product/Tech

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