Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

From blades to leaves, Iceland's Lauf offers an unusual fork

August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted in Product/Tech

Lightweight offers its first frame

August 28, 2013
Wheelmaker-to-the-stars enters the frame market, with a few surprises.
The Urgestalt at Demo Day this week. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

Posted in Product/Tech

X-Bionic clothing is coming to the US — Is the US ready?

August 27, 2013
These shorts are not inside out.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

Posted in Product/Tech

Big news: Open offers a new bike color

August 27, 2013
The Open frame in black. The white is identical, except ... it's white.

ARGENBÜHL, Germany (BRAIN) — When is a new bike color news?

Posted in Product/Tech

Ben Serotta: 'I will build bikes another day'

July 31, 2013
Ben Serotta

SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.

Posted in Industry News

Serotta lays off 40% of workforce, planning shutdown

July 31, 2013
CEO says "funds never came" after merger with Blue and Mad Fiber

SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.

Posted in Industry News

Wahoo walks the line

June 30, 2013

This article ran in the April 1, 2013 issue of Bicycle Retailer & Industry News.

Posted in Industry News

Colorado fires force evacuations, tour re-route

June 13, 2013

BLACK FOREST, CO (BRAIN) — Three wildfires along Colorado's Front Range so far appear to have had no direct effect on the bicycle industry or retailers, although — in a repeat of

Posted in Industry News

Panache adds 'advanced casual' clothing line

May 31, 2013

BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.

Posted in Industry News

From the mag: Consumers go straight to the source

May 21, 2013
From the May 1 issue of BRAIN

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted in Industry News

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