Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

April 15, 2013
Attendees at the blue-tinted bash Saturday night

OAKDALE, Minn. (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.

Posted in Industry News
April 11, 2013

AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.

Posted in Industry News
March 27, 2013

BOULDER, CO (BRAIN) — Most brick-and-mortar retailers would benefit from federal legislation that would allow states to collect sales taxes from online retailers, industry leaders say.

Posted in Industry News
March 26, 2013
A drawing of the wheel test protocol from the UCI website.

TAIPEI, Taiwan (BRAIN) — Wheelmakers are preparing to take on cycling competition's governing body, the UCI, over testing the Swiss body requires for wheels used in sanctioned competition.

Posted in Product/Tech
February 21, 2013

DENVER, CO (BRAIN) — Tour de France hero Greg LeMond said he expects to begin selling bicycles again, possibly showing prototype models as early as this year's Interbike.

Posted in Industry News
February 18, 2013

LONG BEACH, CA (BRAIN) — Italian fork brand Marzocchi has moved its U.S. operations from Valencia to Long Beach, California, and following a difficult year in 2012, says it is ready to return strongly to the OE market for the 2014 model year. The company plans to introduce new models to the industry at the Taipei Cycle Show in March and other models to the public at the Sea Otter Classic in California in April.

Posted in International
February 13, 2013
Former Bell Sports owner Terry Lee returns as chairman and CEO as Paul Harrington and Donna Flood depart.

VAN NUYS, CA (BRAIN) — Easton-Bell Sports announced some major changes to its management team Wednesday as Terry Lee — whose history with Bell Sports dates to 1984 — steps back into the CEO role. Lee replaces Paul Harrington, who resigned.

Posted in Industry News
February 5, 2013

NEVADA CITY, CA (BRAIN) — After Armstrong was charged with doping and had his race results nullified last year, Nevada City race organizer Duane Strawser — who also owns the Tour of Nevada City Bicycle Shop and is mayor of the old Gold Rush town — was an obvious interview subject for the hordes of journalists sniffing around the story.

Posted in Retail News
February 4, 2013
Black Hawk in November 2012

DENVER, CO (BRAIN) — The "No Bicycles" signs will be coming down in Black Hawk, Colorado, after the state's highest court overturned a lower court ruling and said the mountain town must allow bikes on its main drag.

Posted in Industry News
January 28, 2013
From the magazine

The following article is the first in a four-part series on industry succession planning. It appeared in the January issue of Bicycle Retailer & Industry News.

Posted in Retail News

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