Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Supplier group slams European e-bike decision

November 26, 2012

BRUSSELS, Belgium (BRAIN) — A recent European Parliament decision about electric bike regulation was lauded by some cyclists' advocacy groups and industry groups, but a retailer group, ETRA, slammed the decision on Monday.

Posted in International

European cyclists and industry support e-bike decision

November 20, 2012

BRUSSELS, Belgium (BRAIN) — A bike is a bike is a bike, and a motorbike is something else. But where to draw the line between an electric bike and a motorbike is a thornier question.

Posted in International

Flexibility key for San Marco's new saddle

November 14, 2012
A mock-up of a custom colored San Marco ERA saddle

TAICHUNG, Taiwan (BRAIN) —'You can't make 10,000 black saddles and be done for the season,' says San Marco's Giovanni Girardi.

Posted in Product/Tech

DVO shows its first product at Bike Week

November 14, 2012
DVO's Bryson Martin

TAICHUNG, Taiwan (BRAIN) — From red to green, the cadre of former Marzocchi employees who formed DVO Suspension earlier this year seem to be finding it easy being a new color scheme.

Posted in Product/Tech

High court hears case on bikes on high road

November 8, 2012

BLACK HAWK, CO (BRAIN) — Colorado's Supreme Court to rule on cyclists' access to a road in a Rocky Mountain casino town.

Posted in Industry News

Spring remembered as visionary, poet

November 2, 2012
Jim Spring

BOULDER, CO (BRAIN) — Friends, family and colleagues recalled Jim Spring Thursday as a retail visionary, a mentor and lover of life, who will be remembered as much for his boisterous laugh and sense of humor as for his career-long search for truths about the sports marketplace.

Posted in Industry News

Industry pitches in to encourage NYC commuting

November 1, 2012
Bike commuters on Thursday. Photo courtesy Transportation Alternatives

MANHATTAN, NY (BRAIN) — The bike industry in New York and nationally is pitching in to help commuters use bikes in post-Sandy New York City this week.

Posted in Industry News

New York shops do it old school

November 1, 2012
Closer to shore, some shops damaged
Photo of mechanic Hal by Alex Leader, Bicycle Habitat

MANHATTAN, NY (BRAIN) — Who needs electricity to run a bike shop?

A handful of Manhattan bike shops re-opened Wednesday following post-tropical storm Sandy, as the city was flooded with bike commuters.

Posted in Retail News

Retailers and suppliers wring out after Sandy

October 31, 2012

BROOKLYN, NY (BRAIN) —It's difficult to assess the extent of damage that bike retailers and suppliers suffered from this week's storm, which slammed the East Coast from North Carolina up to New England.

Posted in Industry News

New Yorkers take to bikes after Sandy

October 31, 2012

BROOKLYN, NY (BRAIN) — While many bike retailers in New York City and New Jersey remain closed, New Yorkers are finding bikes the best way to get around with the city's mass transit system crippled by the storm that hit Monday.

Posted in Industry News

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