Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

LAPD bike patrollers shop the Demo

September 17, 2012

BOULDER CITY, NV (BRAIN) — It was not all retailers (and media) at the Interbike OutDoor Demo on Monday.

Posted in Industry News

OutDoor Demo: Ear cameras, outdoor showers and purple pedals

September 17, 2012

BOULDER CITY, NV (BRAIN) — The 2012 Interbike Expo got underway Monday with the opening of the Outdoor Demo at Bootleg Canyon a few miles from Las Vegas.

Nearly 100 exhibitors showed their wares and many made bikes and accessories available for tests on nearby roads and trails.

Posted in Industry News

Industry stepping up for cyclocross worlds

September 17, 2012

LOUISVILLE, KY (BRAIN) — The first cyclocross world championships to be held outside Europe will take place in Louisville early next year and some new industry suppliers and organizations are lining up to support the historic event.

Posted in Industry News

Stages launches crank-based power meter

September 17, 2012

LAS VEGAS, NV (BRAIN) — Stages, a Boulder, Colorado-based supplier to the fitness industry, is introducing a power meter that mounts on a left crank arm and retails for hundreds less than some other power-measuring options.

Posted in Product/Tech

Get Appy: Interbike offers interactive app

September 14, 2012
The Interbike App dashboard

LAS VEGAS, NV (BRAIN) — Interbike is offering two mobile downloads with tools to help showgoers stay organized at next week's show.

The show's interactive app is available for iOS, Andriod and Blackberry devices. The app includes maps, exhibitor lists and calendars of seminars and other events, plus some social features with Twitter, Facebook and a Interbike "friends" feature.

Posted in Industry News

Port strike could disrupt bike shipments

September 11, 2012
If strike happens, 'It will be a mess ... very expensive'

WASHINGTON, DC (BRAIN) — Bike suppliers are making preparations for a possible longshoreman’s strike that could shut down ports from Maine to Texas on October 1.

Posted in Industry News

Weagle sues Trek over suspension patent

September 7, 2012

MADISON, WI (BRAIN) — Split Pivot, Inc., the suspension company founded by Dave Weagle, is suing Trek Bicycle for patent infringement involving a rear suspension design.

Posted in Industry News

Trek pushes into cyclocross

September 7, 2012

WATERLOO, WI (BRAIN) — When the Planet Bike Cup kicks off the biggest cyclocross series in the country in a few weeks, Trek Bicycle will have a major presence in the fast-growing sport for the first time.

Posted in Industry News

Standing room only crowd at Leslie Bohm memorial

September 4, 2012

BOULDER, CO (BRAIN) — Hundreds of friends packed a Boulder church on Sunday to remember Catalyst founder Leslie Bohm, who died of cancer August 20.

Posted in Industry News

Hydraulic road shift levers still rare

August 30, 2012
Colnago C59 disc fork

FRIEDRICHSHAFEN, Germany (BRAIN) — The industry's still waiting for hydraulic brake/shift levers from Shimano and SRAM. Meanwhile, Shimano's new Di2 wiring throws a wrench into alternative options.

Posted in Product/Tech

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