Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

July 23, 2025

WASHINGTON (BRAIN) — The Trump administration has recently announced preliminary trade agreements with some countries that export bicycle products to the U.S., but so far there are no new agreements with the largest suppliers to the industry, and few details on the agreements that have been announced.

Posted in Industry News
July 14, 2025
LeMond delivers emotional speech on sacrifice and 'showing up when it matters most.'
LeMond speaks at the medal ceremony on July 9. Photo by Alex Wong/Getty Image

WASHINGTON (BRAIN) — Industry retailers and suppliers joined federal lawmakers last week to see Greg LeMond awarded the Congressional Gold Medal.

Posted in Industry News
July 2, 2025
Drawing from Fox's 8,550,223 patent related to bleed valves.

DENVER (BRAIN) — Fox Factory’s three-year-old patent lawsuit against SRAM will be fought over narrower ground after a Patent Office board sided with SRAM and found that all the relevant claims in a Fox patent are unpatentable.

Posted in Industry News
June 19, 2025

BOULDER, Colo. (BRAIN) — Pon.Bike's Mike's Bikes retail chain acquired Boulder's Full Cycle on Tuesday. The location re-opened Thursday as a Mike's Bikes store — the fifth in Colorado and 19th in the country.

Posted in Retail News
June 16, 2025

CHICOUTIMI, Québec (BRAIN) — Some two hours north of the city of Québec, along the Saguenay River, is the so-called “aluminum valley,” a region that produces around a third of Canada’s aluminum, thanks to ample hydroelectric power.

Posted in Industry News
June 11, 2025

WASHINGTON (BRAIN) — Legislation introduced in Congress this week would eliminate tariffs on components used to assemble complete bikes in the U.S., long a major concerns of bike brands looking to add value in the U.S. without making the full step toward frame manufacturing.

Posted in Industry News
June 6, 2025

WASHINGTON (BRAIN) — China-made helmets and bike trailers with aluminum frames will remain exempt from a 7.5% Section 301 tariff until at least the end of August.

Posted in Industry News
June 5, 2025
A deeper dive into Giant's annual report.
Giant Group American vs. Asian sales, 2019-2024.

TAICHUNG, Taiwan (BRAIN) — Giant Group's sales to America — under its own brand and to its original equipment customers — have declined steeply since the pandemic even as sales in Asia, China in particular, have grown significantly.

Posted in International
May 29, 2025

MORGAN HILL, Calif. (BRAIN) — Specialized said it is expanding its facilities in Morgan Hill and relocating employees from Colorado to its longtime headquarters. 

Posted in Industry News
May 29, 2025

MANNING, S.C. (BRAIN) — Kent International will lay off 64 workers at its Bicycle Corporation of America facility here, effective June 25. The company has filed a notice with the state of South Carolina on the layoffs, saying it was due to the "permanent closure" of the facility. 

Posted in Industry News

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