Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 13, 2025

TAICHUNG, Taiwan (BRAIN) — Giant Group says a “significant rebound in OEM orders” fueled a 4.9% increase in group revenues in the first quarter compared to the same quarter last year. 

Posted in International
May 9, 2025

DULUTH, Ga. (BRAIN) — Fox Factory saw first-quarter year-over-year sales growth across its three divisions, including a 6.6% increase in sales in its Speciality Sports Group, which contains its bicycle and baseball/softball brands. Company-wide the growth exceeded estimates.

Posted in Industry News
May 8, 2025

(BRAIN) — Halfway into the Trump administration's 90-day grace period, U.S. retailers and suppliers are grappling with how to account for their increased import costs.

Posted in Opinion/Analysis
May 6, 2025

SAN DIEGO (BRAIN) — Hearing Brett Lindstrom talk, one might recall Steve Job’s 2007 introduction of the first iPhone.

Posted in Industry News
April 29, 2025
A worker at the BCA factory. Source: Kent courtesy photo

FAIRFIELD, N.J. (BRAIN) — Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said.

Posted in Industry News
April 25, 2025

MONTEREY, Calif. (BRAIN) — Retyre claims its blackwalled tires are at least as durable as regular tires, offer the same traction and are considerably lighter. And they can be easily manufactured close to bike factories — even in the U.S.

Posted in Industry News
April 17, 2025
Arni Nashbar.

BRADENTON, Fla. (BRAIN) — Arnold "Arni" Nashbar, the founder of Bike Nashbar, died on April 12 at his home in Florida at age 83.

Posted in Retail News
April 10, 2025

SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."

Posted in Industry News
April 10, 2025
A Brompton — outside the city??

NEW YORK (BRAIN) — Brompton Bicycle is 50 years old this year, and as it looks to expand sales outside a handful of major cities, the most British of bike brands is getting … a bit cheeky?

Posted in Industry News
April 9, 2025

SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.

Posted in International

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