Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

August 8, 2025
A Fuell Flluid 2.

MUKWONAGO, Wis. (BRAIN) — A liquidator is auctioning the remaining assets of Fuell Inc., an e-bike and e-motorcycle brand founded by motorcycle innovator Erik Buell that entered Chapter 7 bankruptcy last October.

Posted in Industry News
August 7, 2025
Fox estimated tariffs will cost it 'upwards of $50 million' this year.
Fox released its new Podium DH fork in June.

DULUTH, Ga. (BRAIN) — Fox Factory produced sales increases across all three of its divisions in the second quarter, with sales in its Specialty Sports Group — which includes its bicycle-related brands — up 11% over the same period last year.

Posted in Industry News
August 6, 2025
Cambodia passes China to become the largest bike exporter to the U.S.
Cambodia passed China as the largest bike supplier to the US.

WASHINGTON (BRAIN) — Bicycle imports fell 11% in value in the first half of 2025, according to figures released by the Census this week. As the industry attempted to respond to tariff news out of Washington, its source nations changed significantly.

Posted in Industry News
August 6, 2025

KOBLENZ, Germany (BRAIN) — Canyon’s sales in the first half were 398 million euros ($464 million), down about 5% from the first half last year.

Posted in Industry News
July 28, 2025

WASHINGTON (BRAIN) — A preliminary trade deal between the European Union and the United States would set tariffs on European products at levels not seen since before the Great Depression. But the 15% tariff announced over the weekend is a reduction from the 30% that the Trump administration had been threatening.

Posted in Industry News
July 23, 2025

WASHINGTON (BRAIN) — The Trump administration has recently announced preliminary trade agreements with some countries that export bicycle products to the U.S., but so far there are no new agreements with the largest suppliers to the industry, and few details on the agreements that have been announced.

Posted in Industry News
July 14, 2025
LeMond delivers emotional speech on sacrifice and 'showing up when it matters most.'
LeMond speaks at the medal ceremony on July 9. Photo by Alex Wong/Getty Image

WASHINGTON (BRAIN) — Industry retailers and suppliers joined federal lawmakers last week to see Greg LeMond awarded the Congressional Gold Medal.

Posted in Industry News
July 2, 2025
Drawing from Fox's 8,550,223 patent related to bleed valves.

DENVER (BRAIN) — Fox Factory’s three-year-old patent lawsuit against SRAM will be fought over narrower ground after a Patent Office board sided with SRAM and found that all the relevant claims in a Fox patent are unpatentable.

Posted in Industry News
June 19, 2025

BOULDER, Colo. (BRAIN) — Pon.Bike's Mike's Bikes retail chain acquired Boulder's Full Cycle on Tuesday. The location re-opened Thursday as a Mike's Bikes store — the fifth in Colorado and 19th in the country.

Posted in Retail News
June 16, 2025

CHICOUTIMI, Québec (BRAIN) — Some two hours north of the city of Québec, along the Saguenay River, is the so-called “aluminum valley,” a region that produces around a third of Canada’s aluminum, thanks to ample hydroelectric power.

Posted in Industry News

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