Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

November 4, 2024

DENVER (BRAIN) — Used gear retailer The Pro’s Closet is re-opening immediately under new ownership and some familiar management.

Posted in Retail News
November 2, 2024

CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. But the brand said it will offer dealers and consumers service and parts for "years to come."

Posted in Industry News
October 31, 2024

DULUTH, Ga. (BRAIN) — Fox Factory reported Thursday that sales in its bicycle-related brands grew 38.7% in the third quarter, compared to the same period last year.

Posted in Industry News
October 31, 2024

(BRAIN) — Compass Diversified saw a net sales increase of 11.8% in its third quarter and recorded net income in the quarter of $31.5 million — compared to a net loss of $3.8 million in the same quarter last year.

Posted in Industry News
October 30, 2024

(BRAIN) — Eight international cycling companies — Accell, Canyon, Quality Bicycle Products, Rose, Schindelhauer, Schwalbe, Scott, and Trek — have launched an online training course aimed at educating the industry to help reduce greenhouse gas emissions across global supply chains.

Posted in International
October 29, 2024

OSAKA (BRAIN) — Sales in Shimano's bike-product division were down 12.3% through the first nine months of the year, compared to the same period last year.

Posted in International
October 22, 2024
UPDATED

PASO ROBLES, Calif. (BRAIN) — Cambria Bike, one of the oldest operating e-commerce businesses in cycling, has acquired the intellectual property from Planet Cyclery and Colorado Cyclist, which closed this year. Planet Cyclery has already begun a soft relaunch and Colorado Cyclist may re-launch soon.

Posted in Retail News
October 3, 2024
Updated with Fox Factory's employee-assistance fund.

HILDEBRAN, N.C. (BRAIN) — Residents affected by Hurricane Helene are only beginning to recover days after the storm left destruction from Florida to Virginia. Industry members are establishing ways to support recovery remotely.

Posted in Industry News
September 30, 2024

MARSHALL, N.C. (BRAIN) — Alex Webber moved from New Orleans to the mountains of North Carolina after her home was damaged by Hurricane Katrina in 2005. But the mountains weren't high enough to protect her from hurricanes.

Posted in Retail News
September 19, 2024

DENVER (BRAIN) —  A U.S. bankruptcy judge has approved Giant Group's acquisition of Stages Cycling from Foundation Fitness for $20.1 million. The court approved a purchase agreement that had been opposed by some creditors and an inventor who is in a patent dispute with Stages. 

Posted in Industry News

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