Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Gary Fisher teams with battery expert on new e-bike project

March 30, 2023

TAIPEI, Taiwan (BRAIN) — Gary Fisher is back where he wants to be — in Taiwan, hanging out with longtime industry friends at the Taipei Cycle show, but also more generally, back in the game, designing bikes he believes will change the industry, and even the world.

Posted in Industry News

SRAM asks for new trial in Princeton patent case

March 28, 2023

WEST PALM BEACH, Fla. (BRAIN) — SRAM LLC has requested a new trial after a jury handed Princeton Carbon Works a win last month in a patent infringement suit.

Posted in Industry News

What New York's e-bike law will mean to retailers

March 4, 2023
FDNY began cracking down on some retailers even before the law's passage.

NEW YORK (BRAIN) — Shops will have six months to sell non-certified bikes. What then?

Posted in Retail News

Hi-Torque closes Road Bike Action and Electric Bike Action magazines

March 3, 2023

VALENCIA, Calif. (BRAIN) — Hi-Torque Publications has laid off at least three editors at its road bike and e-bike media titles. Sources familiar with the situation tell BRAIN the publisher plans to close Road Bike Action and Electric Bike Action, which have print titles and websites.

Posted in Industry News

Jury says Princeton Carbon Works wheels don't infringe on SRAM's patents

February 26, 2023

WEST PALM BEACH, Fla. (BRAIN) — Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels.

Posted in Industry News

Narrow or wide? Industry splits on approach to UL standards

February 9, 2023

BOULDER, Colo. (BRAIN) — Two trade organizations and some well-known experts find themselves in opposition as the industry reacts to well-publicized fires, deaths, and injuries involving e-bikes and e-mobility devices.

Posted in Industry News

Giant Group agrees to buy minority share in Stages Cycling in $20 million deal

January 27, 2023

TAIPEI, Taiwan (BRAIN) — Giant Group has agreed to make a $20 million investment in Stages Cycling, acquiring 32.5% of the company's common stock according to a filing with the Taiwan stock exchange.

Posted in Industry News

Court grants each side some victories as SRAM v. Princeton heads to trial

January 17, 2023
A photo of a Princeton Carbon Wheelworks wheel from the SRAM complaint.

WEST PALM BEACH, Fla. (BRAIN) — The judge in a patent dispute between SRAM and Princeton Carbon Works is promising "a proverbial battle of experts."

Posted in Industry News

Specialized buys former Pearl Izumi building

January 11, 2023

LOUISVILLE, Colo. (BRAIN) — Specialized Bicycle Components bought the award-winning office building here previously owned by Pearl Izumi, for $14.9 million.

The company said Thursday that it would use the space for an innovation center.

Posted in Industry News

Specialized laying off 8% of its employees

January 11, 2023

MORGAN HILL, Calif. (BRAIN) — Specialized announced Wednesday that it is laying off 8% of its workforce in what the company called a “transformation.” The layoffs are across the company globally, including at company-owned retail stores in the U.S. and overseas.

Posted in Industry News

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