Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

October 29, 2024

OSAKA (BRAIN) — Sales in Shimano's bike-product division were down 12.3% through the first nine months of the year, compared to the same period last year.

Posted in International
October 22, 2024
UPDATED

PASO ROBLES, Calif. (BRAIN) — Cambria Bike, one of the oldest operating e-commerce businesses in cycling, has acquired the intellectual property from Planet Cyclery and Colorado Cyclist, which closed this year. Planet Cyclery has already begun a soft relaunch and Colorado Cyclist may re-launch soon.

Posted in Retail News
October 3, 2024
Updated with Fox Factory's employee-assistance fund.

HILDEBRAN, N.C. (BRAIN) — Residents affected by Hurricane Helene are only beginning to recover days after the storm left destruction from Florida to Virginia. Industry members are establishing ways to support recovery remotely.

Posted in Industry News
September 30, 2024

MARSHALL, N.C. (BRAIN) — Alex Webber moved from New Orleans to the mountains of North Carolina after her home was damaged by Hurricane Katrina in 2005. But the mountains weren't high enough to protect her from hurricanes.

Posted in Retail News
September 19, 2024

DENVER (BRAIN) —  A U.S. bankruptcy judge has approved Giant Group's acquisition of Stages Cycling from Foundation Fitness for $20.1 million. The court approved a purchase agreement that had been opposed by some creditors and an inventor who is in a patent dispute with Stages. 

Posted in Industry News
September 14, 2024

MONTRÉAL — Montréal-based athletic wear company Lolë Brands has acquired Louis Garneau Sports including its three brands Garneau, Sugoi and Sombrio. 

Posted in Industry News
August 30, 2024

RENTON, Wash. (BRAIN) — Alta Cycling Group, the parent of Redline, Diamondback and IZIP, has scaled back significantly as its private equity owners wait out the industry’s current period of discounting and high inventory. 

Posted in Industry News
August 30, 2024
Drawings from the patent in dispute.

DENVER, Colo. (BRAIN) — Spot Brand is suing Gates Corp. alleging the Denver-based belt-drive maker hasn’t been paying its licensing fees for the use of its patent for a frame feature allowing the installation of Gates’ seamless Carbon Drive systems.

Posted in Industry News
July 8, 2024
More product highlights as the organizers announce increases in trade and consumer attendance.

FRANKFURT, Germany (BRAIN) — Organizers of Eurobike, which closed Sunday following its closing weekend consumer festival, said attendance by both consumers and trade visitors was up slightly this year over last. 

Posted in International
July 4, 2024
The War on Presta, and more.
Photo: Nicolas Det/Eurobike

FRANKFURT, Germany (BRAIN) — Day 2 (July 4) at Eurobike lacked fireworks, but pretzels, wiener schnitzel and potato salad were an acceptable substitute for hot dogs, apple pie and — potato salad. Here are a few things we turned up.

Posted in International

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