Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

May 29, 2025

MORGAN HILL, Calif. (BRAIN) — Specialized said it is expanding its facilities in Morgan Hill and relocating employees from Colorado to its longtime headquarters. 

Posted in Industry News
May 29, 2025

MANNING, S.C. (BRAIN) — Kent International will lay off 64 workers at its Bicycle Corporation of America facility here, effective June 25. The company has filed a notice with the state of South Carolina on the layoffs, saying it was due to the "permanent closure" of the facility. 

Posted in Industry News
May 29, 2025

KOBLENZ, Germany (BRAIN) — Canyon Bicycles’ sales grew by 1 million euros last year, from 791 million euros in 2023, to 792 million euros ($900 million at today’s exchange rate) in 2024, according to an annual report from Groupe Bruxelles Lambert, which

Posted in International
May 27, 2025
Posedla co-founders Jiri Duzar and Martin Rípa at the AGCA headquarters.

BENTONVILLE, Ark. (BRAIN) — Last week BRAIN was in Arkansas for the NBDA Dealer Summit as well as the Bentonville Bike Fest and the conclusion of the inaugural Arkansas Global Cycling Accelerator program. BRAIN is preparing stories for our July magazine about each of the 10 startup companies in the AGCA, but we thought we'd share some sneak peeks of some of the participants, as well as a few other new products on display at the festival and at the Summit.

Posted in Product/Tech
May 13, 2025

TAICHUNG, Taiwan (BRAIN) — Giant Group says a “significant rebound in OEM orders” fueled a 4.9% increase in group revenues in the first quarter compared to the same quarter last year. 

Posted in International
May 9, 2025

DULUTH, Ga. (BRAIN) — Fox Factory saw first-quarter year-over-year sales growth across its three divisions, including a 6.6% increase in sales in its Speciality Sports Group, which contains its bicycle and baseball/softball brands. Company-wide the growth exceeded estimates.

Posted in Industry News
May 8, 2025

(BRAIN) — Halfway into the Trump administration's 90-day grace period, U.S. retailers and suppliers are grappling with how to account for their increased import costs.

Posted in Opinion/Analysis
May 6, 2025

SAN DIEGO (BRAIN) — Hearing Brett Lindstrom talk, one might recall Steve Job’s 2007 introduction of the first iPhone.

Posted in Industry News
April 29, 2025
A worker at the BCA factory. Source: Kent courtesy photo

FAIRFIELD, N.J. (BRAIN) — Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said.

Posted in Industry News
April 25, 2025

MONTEREY, Calif. (BRAIN) — Retyre claims its blackwalled tires are at least as durable as regular tires, offer the same traction and are considerably lighter. And they can be easily manufactured close to bike factories — even in the U.S.

Posted in Industry News

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