Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Bankruptcy court approves Giant Group’s purchase of Stages

September 19, 2024

DENVER (BRAIN) —  A U.S. bankruptcy judge has approved Giant Group's acquisition of Stages Cycling from Foundation Fitness for $20.1 million. The court approved a purchase agreement that had been opposed by some creditors and an inventor who is in a patent dispute with Stages. 

Posted in Industry News

Louis Garneau Sports sold to Lolë Brands

September 14, 2024

MONTRÉAL — Montréal-based athletic wear company Lolë Brands has acquired Louis Garneau Sports including its three brands Garneau, Sugoi and Sombrio. 

Posted in Industry News

Alta Cycling Group downsizes dramatically as Regent waits out industry's downturn

August 30, 2024

RENTON, Wash. (BRAIN) — Alta Cycling Group, the parent of Redline, Diamondback and IZIP, has scaled back significantly as its private equity owners wait out the industry’s current period of discounting and high inventory. 

Posted in Industry News

Spot Brand sues Gates Corp. over dropout patent use

August 30, 2024
Drawings from the patent in dispute.

DENVER, Colo. (BRAIN) — Spot Brand is suing Gates Corp. alleging the Denver-based belt-drive maker hasn’t been paying its licensing fees for the use of its patent for a frame feature allowing the installation of Gates’ seamless Carbon Drive systems.

Posted in Industry News

Day 3 highlights from Eurobike

July 8, 2024
More product highlights as the organizers announce increases in trade and consumer attendance.

FRANKFURT, Germany (BRAIN) — Organizers of Eurobike, which closed Sunday following its closing weekend consumer festival, said attendance by both consumers and trade visitors was up slightly this year over last. 

Posted in International

The Fourth in Frankfurt: Highlights from Eurobike Day 2

July 4, 2024
The War on Presta, and more.
Photo: Nicolas Det/Eurobike

FRANKFURT, Germany (BRAIN) — Day 2 (July 4) at Eurobike lacked fireworks, but pretzels, wiener schnitzel and potato salad were an acceptable substitute for hot dogs, apple pie and — potato salad. Here are a few things we turned up.

Posted in International

Highlights from Eurobike's opening day

July 3, 2024
Photo: Eurobike/Frank Baumhammel

FRANKFURT, Germany (BRAIN) — The third Eurobike to be held at the Frankfurt Messe opened Wednesday for three days of trade show action followed by a weekend consumer festival.

Posted in International

Giant making bid to buy Stages Cycling from bankruptcy for $20 million

June 27, 2024
UPDATED with bid price.

OMAHA, Neb. (BRAIN) — Spia Cycling, a subsidiary of Giant Manufacturing, has emerged as a stalking horse bidder for the assets of Stages Cycling LLC. Stages, Foundation Fitness LLC and related companies filed for Chapter 11 protection in Nebraska’s federal bankruptcy court here on June 22. 

Posted in Industry News

CABDA moves West show to Las Vegas for 2025

May 22, 2024
Kersten, in high-vis apparel, announced the Las Vegas show at the NBDA Summit Wednesday.

BENTONVILLE, Ark. (BRAIN) — The industry will return to Las Vegas for a trade show for the first time since the 2017 when CABDA hosts its West event in the Nevada city next March.

Posted in Retail News

Six — no, seven — takeaways from Kona Bicycles' reacquisition

May 20, 2024

Turns out there are a lot of details to work out when acquiring and relaunching a global bike brand. Here are some takeaways.

Posted in Industry News

Pages