Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Startup Singapore clothing brand targets US IBD market

February 5, 2015

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

Posted in International

Fox Factory buys Race Face and Easton Cycling for $30.2M

December 5, 2014
Chris Tutton

BURNABY, British Columbia (BRAIN) — Fox Factory Holding Corp., the parent of the Fox suspension brand, has purchased Race Face Performance and Easton Cycling, the companies announced Friday.

Posted in Industry News

Slate Olson to join Specialized in 2015

November 17, 2014
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in Industry News

Bicycling magazine ad pages up 20%, leads all audited titles in growth

November 13, 2014

EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited. 

Posted in Industry News

Left behind, a mystery bike tool's purpose is finally discovered

October 22, 2014

FORT COLLINS, Colo. (BRAIN) — A mystery for years, for some this tool represents the industry's heyday.

Posted in Industry News

Giant's JT Thompson calls out competitors for non-IBD sales

October 6, 2014
UPDATED with JT Thompson's response to reader comments.

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in Industry News

Court orders Eastern Bikes into receivership

October 1, 2014

RALEIGH, N.C. (BRAIN) — A North Carolina Superior Court has appointed a receiver for the BMX brand Eastern Bikes and has barred the company's owners from selling any of its property.

Posted in Industry News

LeMond launches steel road model, still planning larger bike line

September 25, 2014
New Washoe road model will be offered consumer direct with wholesale pricing also available.
The LeMond Washoe.

MINNEAPOLIS (BRAIN) — Greg LeMond is continuing to work on a re-entry to the bike market, launching a new U.S.-made steel road bike model this fall, with plans for other models to be launched in 2015.

Posted in International

In Italy, consumers and the trade coexist at Padova show

September 24, 2014
At the ExpoBici, you can enjoy a local wine as you check out the bikes.

PADOVA, Italy (BRAIN) — They do things different in Italy.

Posted in International

Yo, Fat Chance fans: how about a new Yo Eddy?

September 11, 2014
Updated
Chance at Interbike.

LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.

Posted in Product/Tech

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