Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Minkow seeking participants in large cycling health study

November 8, 2016

PETALUMA, Calif. (BRAIN) — Dr. Roger Minkow, who helped developed Specialized Body Geometry saddles and other products, is launching what he says could be the largest scientific study of cyclists' health ever conducted.

Posted in Product/Tech

SRAM claims victories in retail pricing

October 26, 2016
What U.S. shoppers see when they search for SRAM on ChainReaction.com.

COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing.

Posted in International

Taipei show to jump to fall dates, setting up clash with Bike Week

October 20, 2016

TAICHUNG, Taiwan (BRAIN) — Just a week after Eurobike announced plans to move its show from late August to early July in 2018 the organizers of Taipei's Cycle Show announced an even larger calendar shift: from its current dates in March to late October.

Posted in International

Dan Sotelo returns to industry with wheel balancing system

October 11, 2016

MERCER ISLAND, Wash. (BRAIN) — Dan Sotelo, one of the most prolific innovators during the 1990s mountain bike boom, is returning to the wholesale side of the industry with a new wheel balancing system he is presenting to wheel, tire and bike makers around the world.

Posted in Product/Tech

UPDATED: Choi's condition improved as Volagi Cycles' operations resume; Specialized donates $10,000

October 5, 2016

OGDEN, Utah (BRAIN) — Volagi Cycles co-founder Robert Choi remains hospitalized here following a collision with a car a week ago. Choi faces a long recovery as supporters rally to help him, his family and the company that has been his passion for at least the last six years.

Posted in Industry News

Interbike says diminished dealer count, plus East Coast event, contributed to lower numbers in Vegas

September 28, 2016

LAS VEGAS (BRAIN) — As Interbike closed on Friday, show organizers reported that the show's visitor count dropped by 10 to 12 percent over last year, while exhibition space was down by 8 percent, according to preliminary figures.

Posted in Industry News

Uber for bike mechanics: new program helps pair consumers with independent wrenches

September 26, 2016
A screenshot from the forthcoming iOS app.

WESTERLY, R.I. (BRAIN) — In classic tech startup fashion, Velotooler lends itself nicely to an elevator pitch (or more accurately, an Interbike booth pitch): It's Uber for bike mechanics.

Posted in Retail News

A win for Win in Interbike's Mechanics Challenge

September 22, 2016
Win Allen swaps out a chain during the semi-qualifier Thursday.

LAS VEGAS (BRAIN) — It's been a solid quarter century since Win Allen raced bikes seriously, but the competitive juices got flowing this week as he competed in Interbike's first Mechanics Challenge, presented by Park Tool.

Posted in Industry News

Merckx revitalized with growing dealer base, new models

September 22, 2016

LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.

Posted in Product/Tech

Chris Kegel, fighting cancer, honored at Interbike's opening breakfast

September 22, 2016
Attendees honor retailer Chris Kegel with a toast.

LAS VEGAS (BRAIN) — Interbike's traditional opening Industry Breakfast took an emotional turn Wednesday as hundreds of attendees stood to honor retailer Chris Kegel, who was recently diagnosed with liver cancer.

Posted in Retail News

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