Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Longtime leaders King Liu and Tony Lo retiring at Giant Manufacturing

December 19, 2016
Young Liu and Bonnie Tu.

TAICHUNG, Taiwan (BRAIN) — Giant Manufacturing announced some historic management changes following a board of directors meeting Friday. Company founder King Liu is retiring as the company's chairman and Tony Lo is retiring as CEO. 

Posted in International

Industry vet Steve Cuomo launches e-commerce tube business

December 9, 2016

WESTON, Conn. (BRAIN) — Industry veteran Steve Cuomo is launching an e-commerce business that will start out with a narrow focus: bike tubes.

Posted in Industry News

Tennessee's The Bicycle School holds first classes this week

December 2, 2016
Patterson at Cycology Bicycles.

MARYVILLE, Tenn. (BRAIN) — The Bicycle School, a new consumer and professional mechanics school in East Tennessee, is up and running, having completed its first two-day class early this week.

The school was opened by Tim Patterson, the longtime manager of Maryville's Cycology Bicycles.

Posted in Retail News

Osmo Nutrition coming back from hiatus with new ownership and a boost from Peter Sagan

December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in Industry News

David Pruitt steps down as Performance CEO; Pat Cunnane becomes interim president

November 15, 2016

CHAPEL HILL, N.C. (BRAIN) — David Pruitt, a longtime Performance Bicycle employee who helped negotiate the retail chain's sale to Advanced Sports International, has stepped down as CEO effective this week. Pat Cunnane, ASI's CEO, has been named Performance's interim president.

Posted in Retail News

Knog pulls Kickstarter campaign for PWR battery after slow start

November 10, 2016

RICHMOND, Australia (BRAIN) — The Australian accessory brand Knog, which had a successful Kickstarter campaign for its Oi bike bell, ended its campaign for a new backup battery after pledge momentum stalled.

Posted in International

Minkow seeking participants in large cycling health study

November 8, 2016

PETALUMA, Calif. (BRAIN) — Dr. Roger Minkow, who helped developed Specialized Body Geometry saddles and other products, is launching what he says could be the largest scientific study of cyclists' health ever conducted.

Posted in Product/Tech

SRAM claims victories in retail pricing

October 26, 2016
What U.S. shoppers see when they search for SRAM on ChainReaction.com.

COLORADO SPRINGS, Colo. (BRAIN) — U.S. visitors to European-based e-commerce sites like Wiggle and Chain Reaction have seen something new when they searched for SRAM products in recent months: nothing.

Posted in International

Taipei show to jump to fall dates, setting up clash with Bike Week

October 20, 2016

TAICHUNG, Taiwan (BRAIN) — Just a week after Eurobike announced plans to move its show from late August to early July in 2018 the organizers of Taipei's Cycle Show announced an even larger calendar shift: from its current dates in March to late October.

Posted in International

Dan Sotelo returns to industry with wheel balancing system

October 11, 2016

MERCER ISLAND, Wash. (BRAIN) — Dan Sotelo, one of the most prolific innovators during the 1990s mountain bike boom, is returning to the wholesale side of the industry with a new wheel balancing system he is presenting to wheel, tire and bike makers around the world.

Posted in Product/Tech

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