Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Velotooler app up and running, adds insurance and new partnerships

January 26, 2017
A screenshot of the Velotooler iOS app.

HAMDEN, Conn. (BRAIN) — Velotooler, a web-based program that matches up consumers with independent bike mechanics, is getting off the ground with a trial run in New England, where about 80 transactions have been completed this month. The company now offers its mechanics a group insurance program.

Posted in Product/Tech

Mechanics association working with UBI on certification program

January 26, 2017

AUSTIN, Texas (BRAIN) — The newly formed Professional Bicycle Mechanics Association is working with United Bicycle Institute to develop a standardized mechanic certification. Once completed, the certification process would allow instruction and testing by organizations including UBI and others.

Posted in Retail News

Why was Huffy's CEO at the IBD Summit?

January 21, 2017
Bill Smith at the IBD Summit on Wednesday

TEMPE, Ariz. (BRAIN) — Bill Smith doesn't see a distinction between the mass market and IBD channel. And he'd like to send some of his customers to bike shops.

Posted in Industry News

Suits fly as LeMond Composites fires its CEO

January 20, 2017

MINNEAPOLIS (BRAIN) — Greg LeMond's company has fired and is suing Connie Jackson, the CEO of LeMond Composites and a co-inventor of a key technology for the company. She has filed a countersuit.

Posted in Industry News

Pinarello says it needs more information on Velocite patent infringement claims

January 12, 2017
Company says it 'will not tolerate' public charges of thievery.
Art from Velocite's Taiwan patent.

KAOHSIUNG, Taiwan (BRAIN) — Pinarello has responded to public claims that its newest road frame, introduced this week, infringes on patents owned by Velocite related to a concave downtube, intended to smooth airflow over waterbottles.

Posted in International

Bike products on display at CES 2017 in Las Vegas

January 5, 2017
The LeEco Super Bike is a CES award winner.

LAS VEGAS (BRAIN) — Amidst the smart hairbrushes and connected toasters, there are a number of bike-related products on display this week at the Consumer Electronics Show.

Posted in Product/Tech

Adventure Cycling Association gets a seat on new federal Travel and Tourism Committee

December 20, 2016
Committee will try to get travel and tourism projects included in Trump's infrastructure plans.

WASHINGTON (BRAIN) — Amongst the airport and port authority executives, convention center operators and regional tourism officials participating in a new national committee on travel and tourism, cycling and bicycle touring have a voice: Jim Sayer, executive director of the Adventure Cycling Association.

Posted in Industry News

Velo Saddles introducing new foam material for its own and OE saddles

December 20, 2016
The Year of the Rooster Velo saddle.

LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.

Posted in Product/Tech

Jon Hornbeck joins Road Bike Action as editor

December 20, 2016

SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine. 

Posted in Industry News

Partners buy Velofix franchise for the entire state of Minnesota in largest US franchise deal to date

December 20, 2016

MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.

Posted in Retail News

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