Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Illinois retailer gears up for 27th Krate Fest

June 15, 2018
The Blue Moon bike museum.

SYCAMORE, Ill. (BRAIN) — The Krate Fest — a celebration of Schwinn Stingrays and other classic bikes — has been around longer than Blue Moon Bikes, the retailer that hosts the event.

Posted in Retail News

Trek and Make Him Smile agree to settle Farley trademark suit

June 6, 2018

MADISON, Wis. (BRAIN) — Trek Bicycle Corporation and Make Him Smile, Inc. have agreed to settle their lawsuit over Trek's use of the name Farley for one of its fat bike models. 

Posted in Industry News

Yeti Cycles hopes to move headquarters to proposed outdoor industry campus

May 30, 2018
The proposed development.

GOLDEN, Colo. (BRAIN) — Yeti Cycles hopes to anchor an "outdoor lifestyle campus" a few miles from the bike maker's current headquarters here.

Posted in Industry News

We explain a few recent tweaks to the BRAIN website

May 7, 2018

LONGMONT, Colo. (BRAIN) — Last week we made a few changes to the BRAIN website that folks have asked us about. Now that we've had a week or so to work with the changes, we’d like to explain what we did.

Posted in Retail News

After guilty verdict, Kalamazoo bike community still dealing with 'horrible thing'

May 3, 2018
Kalamazoo riders before Tuesday's post-verdict ride.

KALAMAZOO, Mich. (BRAIN) — Bike riders do things a bit differently now in this city of 75,000, where a driver plowed his truck into a group road ride nearly two years ago, killing five cyclists and injuring four others.

Posted in Retail News

Vista Outdoor to sell Bell, Giro and Blackburn, along with firearms brands

May 1, 2018
CEO says canceled orders over firearms controversy had little effect on the company and that its plan was in development long before the dispute.

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. plans to sell its Bell, Giro and Blackburn brands — and its Savage and Stevens firearms brands — and return its focus to ammunition sales.

Posted in Industry News

Sporting goods giant Decathlon taking another stab at US market

April 3, 2018
The France-based chain, with more than 1,300 stores globally, will offer its house-brand B'Twin bikes at U.S. stores and online.
The store held a grand opening event on Thursday, March 29.

SAN FRANCISCO (BRAIN) — Decathlon, said to be the world's largest sporting goods retailer, is making its second stab at the U.S. market. Last week the company opened a 8,300-square-foot "lab store" on San Francisco's Market Street.

Posted in Retail News

Mobile trade group to work with PBMA

March 29, 2018

PLAISTOW, N.H. (BRAIN) — Members of the Independent Mobile Bicycle Professionals group have decided not to form a trade association, but instead to explore ways to work with the Professional Bicycle Mechanics Association.

Posted in Retail News

Bike share organization expels Ofo because of Florida lobbying

March 23, 2018
UPDATED: Ofo says it voluntarily withdrew from NABSA.

TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association has expelled Ofo US Limited from its membership. The company is the U.S. operation of China's Ofo, one of the world's largest dockless bike share companies.

Posted in Industry News

ANA sales fell 14% last year, but restructured company is bullish on its future

March 9, 2018
Company says it has signed up more than 30 new dealers since launching a new omnichannel program.

KENT, Wash. (BRAIN) — For more than a few years Accell North America has been the problem child for its parent, Dutch-based Accell Group. That status would appear to continue judging from the annual report that Accell released early Friday.

Posted in Industry News

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