Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

July 19, 2017

Editor's note: Urban Tribe Cargo Bicycles changed its company name to Bunch Bikes after this article was published.

Posted in Industry News
June 22, 2017
Cox talks to an outdoor industry journalist after the panel discussion.

PARK CITY, Utah (BRAIN) — The election of Donald Trump contributed to the outdoor industry's decision to move its major trade show out of Utah after 21 years in the state, two state officials told journalists Wednesday.

Posted in Industry News
June 21, 2017

PARK CITY, Utah (BRAIN) — Bag Balm has been a Vermont-made solution for cows’ chapped udders for more than 100 years. And for ages, in-the-know folks have used it to moisturize and protect their hands and for other non-bovine applications, including as a chamois cream.

Posted in Product/Tech
May 5, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle said Friday that it has reached an agreement to acquire the Philadelphia-area bike shop chain Bike Line. The company announced the new partnership at a Bike Line staff meeting Friday morning.

Posted in Retail News
May 1, 2017

LAS VEGAS, Nev. (BRAIN) — Jared Fisher, who owns Las Vegas Cyclery and the Escape Adventures bike tour company, is running for the GOP nomination for the governor's race in Nevada.

Posted in Retail News
April 24, 2017

MONTRÉAL (BRAIN) — Three former Guru Cycles employees, including Guru founder Tony Giannascoli, have launched a new titanium bike brand called T-LAB and a carbon frame repair business, Cycle Fx.

Posted in Industry News
April 21, 2017

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta is making bikes again, with two projects in the works: One small and one semi-big.

Posted in Industry News
March 1, 2017
An image from one of SRAM's patents involved in its suit against Fox.

CHICAGO (BRAIN) — Fox Factory and SRAM are battling in courts in Illinois and California over several patent infringement suits involving the companies' brands. Fox Factory told investors Wednesday that the litigation cost the company $2.75 million last year.

Posted in Industry News
February 27, 2017
UPDATED: WFSGI says its unlikely recent incident was caused by a disc rotor.

ESTAVAYER-le-LAC, Switzerland (BRAIN) — The Professional Cyclists Association is threatening to take legal action against the UCI for resuming a disc brake trial in the pro peloton.

Posted in International
February 15, 2017
SRAM's I-Motion 3 disc brake hub.

CHICAGO (BRAIN) — SRAM is stopping production of its internal gear hubs and related parts due to declining sales, the company told customers this week. SRAM will accept orders for the parts until March 3 but will review each order to see if it can be fulfilled with available inventory and production capacity.

Posted in International

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