Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

UPDATED: Choi's condition improved as Volagi Cycles' operations resume; Specialized donates $10,000

October 5, 2016

OGDEN, Utah (BRAIN) — Volagi Cycles co-founder Robert Choi remains hospitalized here following a collision with a car a week ago. Choi faces a long recovery as supporters rally to help him, his family and the company that has been his passion for at least the last six years.

Posted in Industry News

Interbike says diminished dealer count, plus East Coast event, contributed to lower numbers in Vegas

September 28, 2016

LAS VEGAS (BRAIN) — As Interbike closed on Friday, show organizers reported that the show's visitor count dropped by 10 to 12 percent over last year, while exhibition space was down by 8 percent, according to preliminary figures.

Posted in Industry News

Uber for bike mechanics: new program helps pair consumers with independent wrenches

September 26, 2016
A screenshot from the forthcoming iOS app.

WESTERLY, R.I. (BRAIN) — In classic tech startup fashion, Velotooler lends itself nicely to an elevator pitch (or more accurately, an Interbike booth pitch): It's Uber for bike mechanics.

Posted in Retail News

A win for Win in Interbike's Mechanics Challenge

September 22, 2016
Win Allen swaps out a chain during the semi-qualifier Thursday.

LAS VEGAS (BRAIN) — It's been a solid quarter century since Win Allen raced bikes seriously, but the competitive juices got flowing this week as he competed in Interbike's first Mechanics Challenge, presented by Park Tool.

Posted in Industry News

Merckx revitalized with growing dealer base, new models

September 22, 2016

LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.

Posted in Product/Tech

Chris Kegel, fighting cancer, honored at Interbike's opening breakfast

September 22, 2016
Attendees honor retailer Chris Kegel with a toast.

LAS VEGAS (BRAIN) — Interbike's traditional opening Industry Breakfast took an emotional turn Wednesday as hundreds of attendees stood to honor retailer Chris Kegel, who was recently diagnosed with liver cancer.

Posted in Retail News

REI to replace Novara bike brand with new brand, Co-op Cycles

September 20, 2016

LAS VEGAS (BRAIN) — REI is replacing its long-standing house brand for bicycles, Novara, with a new brand called Co-op Cycles. The member owned co-op announced the change and showed a handful of new Co-op bikes at a media preview event Tuesday evening, prior to the opening of Interbike on Wednesday.

Posted in Retail News

Beehive Ride buzzes gravel roads en route to Interbike

September 20, 2016
VeloNews' Kristen Legan tackles a climb on the Beehive Ride. Photo: Meg McMahon

LAS VEGAS (BRAIN) — Clement Cycling, Eddy Merckx and other brands joined forces to host cycling journalists on a three-day, 200-mile gravel ride ahead of this year's show.

Posted in Industry News

NBDA develops 'Buy Where You Ride' program

September 14, 2016
The BWYR logo.

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association is hoping to encourage web shoppers to visit their local bike shops with a new program called "Buy Where You Ride."

Posted in Retail News

BSX is crowd-funding a hydration-monitoring wrist band

September 14, 2016

AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.

Posted in Product/Tech

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