Industry News
DETROIT (BRAIN) — While Detroit Bikes announced last week that they will build 500 Schwinn Collegiate 125th Anniversary bikes for Walmart in partnership with Pacific Cycle, owner Zak Pashak has built production capacity and momentum for almost a decade.
BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?
DURANGO, Colo. (BRAIN) — Marketing expert Kristin Carpenter hosted a live presentation on BRAIN's Facebook page Wednesday. A recorded video is now available.
PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”
THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year.
MIAMISBURG, Ohio (BRAIN) — Bruno Maier has held a wide range of positions in the industry, including stints at Huffy, Pacific, CSG, PeopleForBikes, Rocky Mounts. Now he's at United Wheels, the owner of Huffy, Niner, Batch, Vaast, Royce Union and other brands.
SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.
Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand.
MIAMISBURG, Ohio (BRAIN) — Challenge accepted.
Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.
COCHRANE, Alberta (BRAIN) — 4iiii Innovations has named industry veteran Phil White acting president.
White, co-founder of Cervélo Cycles, will be asked to fortify 4iiii's electronics and sensor technology growth.
ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. The lawyer is working with a group that includes bicycle industry experts and two former pro cyclists.
SALT LAKE CITY (BRAIN) — Organizers of The Big Gear Show, a new outdoor and bike trade show planned for July, have decided to cancel the inaugural event and reschedule for Aug. 2-3, 2021.
TAICHUNG, Taiwan (BRAIN) — As COVID-19 works its way through the global economy, Giant Group’s first-quarter revenue took a hit as predicted. But as lockdown orders in Europe begin to ease and as China begins a return to normal, second-quarter sales could pick up, the company said.
CAPE TOWN, South Africa (BRAIN) — Leatt Corp. had its best first quarter in company history, helped by the global launch of its mountain bike shoe line.
PARK CITY, Utah (BRAIN) — Mavic's U.S. operations are continuing as usual despite the brand's French wing being put into receivership, the CEO of MAVIC USA told BRAIN.
WASHINGTON (BRAIN) — The U.S. Trade Representative has granted tariff exclusions to imports of Chinese carbon fiber front and rear frame triangles and carbon fiber rims.
MONTRÉAL (BRAIN) — Dorel Sports, parent company of Cycling Sports Group and Pacific Cycle Group, saw a 2% sales increase in the first quarter thanks to good business in the final two weeks of March.
ANNECY, France (BRAIN) — Mavic has been put into receivership at the French commercial court in Grenoble, after being put under the management of a turnaround firm in February.
SAN MATEO, Calif. (BRAIN) — GoPro Inc. said Thursday afternoon first-quarter revenue fell 51% year-over-year, in line with what the company predicted last month after announcing a workforce reduction and a transition to direct-to-consumer sales in the wake of the COVID-19 pandemic.
GILBERT, Ariz. (BRAIN) — Fifteen USA BMX tracks in six states held "soft" reopenings for practice and races last week under state and city social distancing guidelines established during the COVID-19 pandemic.
NEW YORK (BRAIN) — Peloton's sales grew 66% to $524.6 million in the first quarter, as the brand's Connected Fitness subscriber count grew 94% to 886,100, digital subscribers grew 64% to 176,600 and total membership grew to 2.6 million.
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