Industry News
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, promoters of DealerCamp and PressCamp, have added Robert Roman to its team. Roman joins Lifeboat Events Sept. 1 in the position of sales manager with responsibilities for account management and sales for the company’s 2012 events.

MUNICH, Germany (BRAIN)—Messe München has given its ISPO Bike show dedicated management with the appointment of Eva Schlangenotto as exhibitor director.
PORTSMOUTH, NH (BRAIN)—POC Sports, supplier of gravity sports helmets, eyewear, body armor and apparel, has added industry sales veterans Tifosi Sales as POC USA’s Mid-Atlantic region wheels sales force.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired James Peters as its new director of product development and global sourcing.
SANTA FE, NM (BRAIN)—Outside Magazine has unveiled its fourth annual “Best Places to Work” list and some familiar names are on it including Clif Bar (#5), Santa Cruz Bicycles (#27), Camelbak (#44) and QBP (#49).
By Marc Sani
SEATTLE, WA—Three employees from Dave Guettler’s River City Bicycles were swamped with work as hundreds, if not several thousand cyclists, clogged a major food stop on the annual Seattle-to-Portland Bicycle Classic—best known as the STP.
By Nicole Formosa
MUNICH, Germany—It could become a slugfest between two German trade shows, Eurobike and Bike Expo. Messe München threw the first punch announcing it would re-launch its show next year with new dates, 13 days before Eurobike.
WICHITA, KS (BRAIN)—GearUp, a bike storage company, has reached an agreement with Steady Corp. PTY of Perth, Australia, for the exclusive marketing rights to the new Steady Rack bicycle storage system for the U.S. marketplace.
PITTSBURGH, PA (BRAIN)—Dirt Rag magazine, with help from Clif Bar, is transitioning its two publications to a recycled, sustainable paper source.
DUARTE, CA (BRAIN)—Dahon has unveiled a new tagline that will permeate all of its communications. Dahon believes the new phrase, “Freedom Unfolds”, conveys their evolving creative direction, while further distinguishing the brand from its competitors.
OAKLAND, CA (BRAIN)—Vittoria Industries North America (VINA) will distribute 3T through Canada this month. The logistics will be generated from the VINA offices in Oklahoma City, Oklahoma, while dealers will be serviced from a warehouse in Kamloops, British Columbia, Canada.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has promoted Frank Zimmer to regional sales manager.

BLOOMINGTON, MN (BRAIN)—Dana Carson has joined QBP as its new brand manager for Ridley in North America.
QBP is the exclusive distributor for Ridley road and cyclocross bikes in the United States and Canada.
NEWBURY PARK, CA (BRAIN)—Giant Manufacturing has teamed with HTC Corp. to produce e-bikes.
VAN NUYS, CA (BRAIN)—Easton Bell Sports sales hit $211.9 million in its second quarter ending July 2, an increase of 4.5 percent compared to sales of $202.8 over the quarter last year.
PORTLAND, OR (BRAIN)—Planet X and On-One co-founder Brant Richards has rejoined the company to head up Titus.
Planet X, the direct to consumer bike supplier based in the UK, acquired Titus’ assets from its major lender last November after it foreclosed on the Arizona bicycle company.

LAGUNA HILLS, CA (BRAIN)—BRAIN is once again looking for product picks for its Interbike Show Daily issues.
SAN JUAN CAPISTRANO, CA (BRAIN)—A recent flurry in buyer registration has prompted Interbike show organizers to extend the deadline for free retail attendee registration.