Industry News
WASHINGTON, D.C. (BRAIN)—The U.S. House of Representatives and Senate passed a bill Monday to soften the Consumer Product Safety Information Act (CPSIA), a law that regulates the lead content in children’s products, including bicycles.
BOULDER, CO (BRAIN)—John Wilcockson, one of the racing world’s best known editors, has left VeloNews after a 24-year career that re-launched the iconic magazine into one of the industry’s best read publications.
By Doug McClellan
The latest wave of doping allegations swirling around Lance Armstrong and other top cyclists will continue to scare big-name sponsors away from the sport, branding and marketing experts say.
By Chris Lesser
NEW YORK, NY—If you picked up a tabloid on a New York City street corner earlier this year you stood a good chance of reading something about bikes—and chances are it wasn’t good news.
By Jason Norman
GILBERT, AZ—One organization is based in the West; the other is based in the East. One is for-profit; the other is a nonprofit.
"One Rider, One Survivor” is a 91.1K bicycle ride on Saturday, September 10. Each rider will be riding for an unnamed survivor of the September 11 tragedy ten years ago.
NEW YORK, NY (BRAIN)—The number of commuter bike riders in New York City increased 14 percent compared to last spring, according to Mayor Michael R.
BOULDER, CO (BRAIN)—The ultimate bargain treasure hunt for cycling enthusiasts is headed East. VeloSwap has earned a reputation as one of the largest consumer cycling shows in the country, offering deals for cyclists in Denver for more than two decades.
WASHINGTON, D.C. (BRAIN)—The long-term future of the federal investment in transportation—including bicycling—remains uncertain.
DUARTE, CA (BRAIN)—Dahon is introducing a hologram program to better protect retailers and consumers from counterfeit products. The system's goal is to make it easy to distinguish fake products being sold at retail.
BOULDER, CO (BRAIN)—Skirt Sports has hired Leanne Hand as its vice president of marketing.
CINCINNATI, OH (BRAIN)—Outdoor Industries Women’s Coalition (OIWC) has a rejuvenated mission and vision and is also launching a new advocacy program.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Milay Galvez as its new professional sponsorship manager.
OLNEY, IL (BRAIN)—Hoss Active Sports Group (HASG) has opened for business distributing Challenge tires, Silca pumps, Echowell computers and Hiplok security products in the United States.
A group of current and former military personnel set out on a 1,900-mile bicycle trek on Wednesday in an effort to raise awareness about homeless veterans.
The Vet Hunters, as they call themselves, are traveling from Los Angeles to St. Louis helping homeless veterans get services on the way.
KENT, WA (BRAIN)—Seattle Bike Supply has hired Doug Stuart to oversee its marketing department.
Most recently Stuart managed the North America aftermarket sales and marketing arm of Taiwanese suspension supplier SR Suntour.
Two of BRAIN's biggest issues are coming up, which means Jason Norman is once again looking for some fresh product picks. The drill is simple: a short product description, high res image, retail price and company contact info. No frames or completes.
LOS ANGELES, CA (BRAIN)—Swrve, an urban cycling apparel manufacturer, has traded downtown LA for northeast LA.
BEAVERTON, OR (BRAIN)—Yakima has named Bobbie Parisi as director of global marketing.
OSAKA, Japan (BRAIN)—Sales in Shimano’s bicycle components segment increased 3.3 percent for the first six months of the year as the world economy remained on a modest recovery track, the company said in an earnings report released Wednesday.
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