Cycleops to supply Vacansoleil pro team • Triathlon industry forms association • New touring company focuses on corporate needs • Crankbrothers auctions 'dream bikes' for charity
MADISON, WI (BRAIN)—CycleOps is sponsoring the Dutch-based Vacansoleil-DCM pro team for the 2012 season, the company announced this week. The team will train and race on CycleOps PowerTap G3 power meters and Joule and Joule GPS bike computers.
"The team wanted a partner which would help take them to the next level by training with power, and they’re a talented and eager group of riders who we think will do great things this year with the help of our system of products,” said CycleOps marketing director Steve Chapin.
Vacansoleil has added more top riders this season, including Björn Leukemans, Marco Marcato, Romain Feillu and Johnny Hoogerland. The team is working with a team coach and using power-based training for the first time.
Triathlon Industry Association formed in U.K.
Members of the triathlon industry in the U.K. have formed a trade association to represent their interests. The Triathlon Industry Association was formed by David Townsend of TCR Shows, Paul Shanley of Tri247.com and Gary Roethenbaugh of triathlon business.com.
New adventure touring company focuses on corporate trips
STEAMBOAT SPRINGS, CO (BRAIN)—A new outdoor adventure company is focusing on designing and running trips for outdoor organizations, including corporate groups, with an eye toward promoting their products to potential clients or media. Iconic Adventures' trips are designed to increase participants' market awareness, launch new products or bring attention to a cause.
Iconic's president, Joe Solomon, is a former Backroads trip planner. The company recently conducted Smart Wool's annual bike trip to the Outdoor Retailer trade show.
The company offers trips that include mountain biking, backcountry skiing and other adventures.
Crankbrothers completes first auction of 'dream bikes'
LAGUNA BEACH, CA (BRAIN)—Crankbrothers has auctioned off the first of 14 "dream bikes" that it is selling to support Wheels4Life, a non-profit established by Hans Rey that delivers bikes to people in the third world.
The bikes were built to demonstrate Crankbrothers' complete line of components on top-of-the-line frames.
The goal is to raise as much as $50,000 through the auctions. That would provide 500 bikes through Wheels4Life.
The bikes are being auctioned once a week starting on Mondays, leading up to the Sea Otter Classic, where the final bike will be raffled.
The first auction ended Thursday when a Scott Genius LT sold for $3,200. A Tomac Supermatic goes on auction next Monday.
More information: crank brothers.com/dreambikes.
