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News Briefs

Published January 17, 2012

Hawley to offer Crankbrothers pedals • Specialized rolls out Vendor-Link Cycling • Bikes Belong awards $25,000 grant to SLC

LEXINGTON, SC (BRAIN) — Hawley has added Crankbrothers pedals to its catalog, the South Carolina distributor announced Tuesday. Dealers will be able to order the pedals starting in early-February.

Hawley recently announced the opening of a distribution center in Sparks, Nevada and the hiring of five new representatives.

Specialized rolls out Vendor-Link Cycling
PALO ALTO, CA (BRAIN) — Vendor-Link Cycling on Tuesday announced a partnership with Specialized Bicycle Components.

The partnership will provide Specialized's more than 1,200 dealers with access to VLC’s real-time, sell-through and inventory reporting, and allow Specialized to more accurately meet demand.

“We have dealers who are already connected with Vendor-Link, and their feedback has given us great insight into how this service can benefit our dealers around the country,” said Mike Abbott, Specialized COO.

"Now, every Specialized dealer will be able to experience the benefits that VLC offers, helping shop owners and managers take their business analytics to the next level. The partnership will also allow Specialized to service our dealers even better than before by being more responsive to consumer demand and more effective with product availability and inventory management.”

Bikes Belong awards $25,000 grant to SLC

BOULDER, CO (BRAIN) —The Bikes Belong Foundation on Tuesday awarded Salt Lake City a $25,000 grant as part of its REI Best Practices Grants. The award will fund construction of Salt Lake City’s first protected cycle track, which the city hopes to replicate in multiple locations.

In 2011, REI provided Bikes Belong with $100,000 to expand its Bicycling Design Best Practices Program. The program showcases the best models for bicycle transportation from Europe and North America to help U.S. cities make bicycling a safe and practical choice for short trips. The grants are available to cities whose leaders have participated in a Bikes Belong Best Practices workshop or study tour and have an REI store in their metropolitan area.

The grants support new or redesigned bicycle infrastructure.

“The generosity from Bikes Belong and REI enables us to accelerate our commitment to safe cycling and enhance our bicycle infrastructure,” said Becka Roolf, bicycle/pedestrian coordinator at the Salt Lake City Corporation. “Cycling is part of Salt Lake’s DNA, and with this grant, more people will be able to reap the benefits that bicycling provides. We are so happy to be able to announce this, especially as Outdoor Retailer Winter Market comes to town, in a community that shares our passion.”

In addition to Salt Lake City, other REI Best Practices Grants recipients include Los Angeles, Pittsburgh and San Francisco.