COLORADO SPRINGS, COLO (BRAIN) Jan. 19, 8:40 am MT —Sunglass maker SPY has joined USA Cycling as an official sponsor. The multi-year partnership allows SPY to build upon its sponsorship of some top U.S athletes, including pro road champion Matthew Busche and cyclocross stars Jonathan Page and Nicole Duke.
As a part of the partnership, new USA Cycling model Performance Screw sunglasses are being offered this spring in red, white & blue exclusively for USA Cycling members.
USA Cycling has retained the sports marketing and entertainment company Wasserman Media Group to assist in establishing sponsorship agreements such as this.
