Industry News
BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country.
LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar, Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.
ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.
SAN FRANCISCO (BRAIN) — Timbuk2 has made four key executive appointments, saying the new hires signal "a new era in leadership" at the company. The new hires include Azul Couzens who was most recently the director of marketing at BRG Sports. Couzens is joining Timbuk2 as head of marketing.
Meidell has more than 15 years experience in executive roles at Outdoor Research and Cascade Designs, and previous positions in technology and consulting.
Jordahl has been with Framed a year and a half. His duties have included managing Framed’s retail shop in St. Paul and working in sourcing and as a rep coordinator for the brand.
LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has brought on two new sales representation teams to its U.S. sales force.
BERKELY, Calif. (BRAIN) — The National Interscholastic Cycling Association has two new board members, Dan Brooks from Georgia and Susan Helm-Murtagh from North Carolina.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.
PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has expanded its Retail Tracking Service to provide a more comprehensive view of the U.S. cycling market, adding coverage of all retail channels for bicycle products, including outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce.
NORTH VANCOUVER, British Columbia (BRAIN) — Knolly Bikes has hired Paul Nash, who started as the brand's general manager on May 2. The company said Nash's hire was part of its next step in streamlining operations and increasing the brand's market penetration globally.
LEXINGTON, S.C. and LEVIS, Quebec (BRAIN) — Hawley-Lambert has hired Pat McGinnis as its vice president of commercial. McGinnis comes to Hawley-Lambert from FreeMotion Fitness, and Raleigh America previously.
ST. CHARLES, Ill. (BRAIN) — Sigma Sport USA recently moved. The company's lease was up and it found a building in a better location, closer to employees' homes, downtown St. Charles, bike and run trails and UPS, FedEx and USPS drop-off locations.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corporation and Outdoor Gear Canada have reached a multi-year distribution agreement making OGC Marzocchi's exclusive distributor for Canada.
OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.
MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S. The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.
KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.
MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.
LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.
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