Industry News
GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, which claims to be the largest U.S. manufacturer of recumbent tricycles and tricycle accessories, has hired Pale Morning Media to do public relations promoting its new designs.

VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has announced a schedule of four Fat Bike Summits for 2017. The events will bring together land managers, ski resorts, chambers of commerce, Nordic associations and other parties interested in fat biking to discuss topics including growth of the sport and land access issues.
DURANGO, Colo. (BRAIN) — Tom Barney, the former CEO of Osprey Packs, has been appointed chief operating officer at Verde Brand Communications. Verde is branching out by launching a new venture, Verde Strategy, a strategic solutions consulting practice.
BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.
FLETCHER, N.C. (BRAIN) — Holly Colson has left Cane Creek Cycling Components, where she had been vice president of marketing. Colson has started her own marketing consulting firm, called Facets Marketing.
AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the finalists for its Triathlete's Choice best events awards in four categories.
MORGAN HILL, Calif. (BRAIN) — Slate Olson is leaving Specialized, where he has been chief marketing officer since early 2015. He is being replaced by long time Specialized employee Mark Cote, an engineer who has led Specialized's Advanced Concepts department.

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.
INDIANAPOLIS (BRAIN) — Marian University's cycling team is offering a student mechanic scholarship program intended to give college students experience as a cycling race mechanic.
BOULDER, Colo. (BRAIN) — November gave suppliers a glimmer of hope and helped offset losses earlier in the year. Suppliers shipped 16,715 more units to retailers during the month than a year earlier — an increase of about 12 percent.
WASHINGTON (BRAIN) — The League of American Bicyclists 2017 National Bike Summit will be March 6-9 in Washington. The League has released a draft agenda and is now accepting presentation proposals as well as nominations for Summit Awards.
Discounted early registration rates end on Dec. 31.
WASHINGTON (BRAIN) — Amongst the airport and port authority executives, convention center operators and regional tourism officials participating in a new national committee on travel and tourism, cycling and bicycle touring have a voice: Jim Sayer, executive director of the Adventure Cycling Association.

MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.

BOULDER, Colo. (BRAIN) — RockyMounts has announced its first outside sales reps, Tiffanie McKenzie and Tom Roth, who will work with retailers in the South- and Northeastern U.S., respectively. They report to Rod Judd, RockyMount's sales director.
SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine.

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.

VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.
AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.