NORTHVALE, N.J. (BRAIN) — Jamis Bikes has unveiled a new “J” logo designed to complement the Jamis Bikes word mark introduced at the end of 2016. The logo will appear as a new headtube badge and in product graphics on select 2018 Jamis products starting this summer.
“The new logo was designed to capture and evoke the same emotions that come with riding one of our bikes — clean, clear and fast,” creative director Dave Rosen said. “With the recent introduction of so many new and exciting Jamis bikes, including our category-leading Renegade Adventure Series and our full line of new MTB plus bikes, we felt it was also time to bring a new, more sculpted look to our brand and product graphics. We are very happy with where we settled and believe the new ‘J’ will become synonymous with Jamis over time.”
Internally, the integration and adaptation of the new logo will cover all aspects of the company and brand, with the full transition expected by spring of 2018.
A new company style guide is now available, and Jamis dealers can access the new logo and marks by contacting their area rep or via the Jamis B2B site at MyJamis.com.
