Industry News
ENGELBERG, Switzerland (BRAIN) — Vee Tire Co. sponsored this weekend's second annual Snowbike Festival in the Swiss Alps.
BOULDER, Colo. (BRAIN) — PeopleForBikes' latest program, called PlacesForBikes, is intended to jumpstart the construction of bike-friendly infrastructure. The initiative includes a city rating system; expert "how-to" resources for communities and businesses; and an annual conference for city and business leaders.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International plans to open its second distribution center, in Reno-Sparks, Nevada, this spring.
TEMPE, Ariz. (BRAIN) — The trade show shuffle has left Interbike right where it started, for this year at least, in Las Vegas' Mandalay Convention Center in September. For 2018, the show is looking at results from a recent industry survey that found dealers favor Denver or Salt Lake City for the show.
LONG BEACH, Calif. (BRAIN) — Cory Sutela has joined ACT Lab to oversee engineering for the third-party testing lab group. Sutela has PhD in Engineering from Cambridge University (UK) and brings over 15 years of bicycle testing experience to the ACT team.

WILLISTON, Vt. (BRAIN) — Julbo, a 125-year-old French eyeglass brand best known for its ski and mountaineering products, is increasing its commitment to the mountain bike market this year.
THOMPSON, Conn. (BRAIN) — Organizers of the KMC Cross Fest, a long-running event that includes races, recreational rides and an expo, said they will expand the event to four days this fall and add dealer and media event.

MORGAN HILL, Calif. (BRAIN) — In a letter to retailers this week, Specialized said that it has enabled automated inventory data exchange with four major retail point-of-sale providers. The company is inviting dealers to subscribe to share their inventory data.
OGDEN, Utah (BRAIN) — Rotor America has hired a new dealer technical support team member, Aaron Peet.
Peet previously worked as a demo driver for Specialized before building a demo program at Industry 9 Wheels.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is the new title sponsor of the IMBA National Enduro Series.
LONDON (BRAIN) — Immediate Media Co., the owner of BikeRadar.com, Cycling Plus magazine and about 75 other consumer media titles, has been acquired by Hubert Burda Media, a Munich, Germany-based technology and media company.
WASHINGTON (BRAIN) — The National Retail Federation said Friday that the most recent holiday retail sales were up 4 percent, with "non-store" sales up 12.6 percent to $122.9 billion.
The numbers exclude automobiles, gasoline stations and restaurants.
BOULDER, Colo. (BRAIN) — Camber Outdoors has announced the 2017 class of participants in its mentoring program. The organization made the announcement to coincide with National Mentoring Month.
SAN CARLOS, Calif. (BRAIN) — Mobile bike shop franchiser Beeline Bikes has announced a new Retail Partner Program, enabling brick-and-mortar retailers to add a mobile component to their business with Beeline's full support infrastructure.

KAOHSIUNG, Taiwan (BRAIN) — Pinarello has responded to public claims that its newest road frame, introduced this week, infringes on patents owned by Velocite related to a concave downtube, intended to smooth airflow over waterbottles.
PARK CITY, Utah (BRAIN) — POC has hired cycling and snow sports veteran Mallory Burda to head its North American marketing efforts. Burda joined the Swedish brand on January 9 and will focus her efforts on POC's growing snow and bike categories.
LEVIS, Quebec, and LEXINGTON, S.C. (BRAIN) — Hawley-Lambert has added Andrew Pajak and Patrick Turgeon to its product management team.
SCOTTS VALLEY, Calif. (BRAIN) — Joseph Hagin, a member of the Fox Factory Holding Corp. board of directors, is stepping down from the board on Jan. 12 to accept an appointment as White House Deputy Chief of Staff for Operations.
OLNEY, Ill. (BRAIN) — Brett Lindstrom, who has been involved with Lake Cycling for several years, has joined Magura USA as the Lake Cycling Shoes' brand manager.
OLNEY, Ill. (BRAIN) — Hoss Active Sport is now handling OEM and distributor sales in the U.S. for Sapim spokes and Sapim's rim brand, Ryde.