Industry News
SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.
DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.
PORTLAND, Ore. (BRAIN) — Next month's North American Handmade Bicycle Show in Salt Lake City will go ahead as planned despite the recent controversy over land use policies in Utah. However, organizers said they will not plan future shows in the state, and would have moved this year's show if there had been time.
ALISO VIEJO, Calif. (BRAIN) — Continental Tires has hired Oris Intel to monitor its minimum advertised pricing and sales policies, using the MAP monitoring service provider's Prol software.
BOSTON (BRAIN) — Vittoria Industries North America has promoted Jody Stoddard to tnational sales manager, effectively immediately.
Stoddard worked previously as Vittoria's North American OEM sales manager.
SOLON, Ohio (BRAIN) — Organizers of the PressCamp media events said they will continue to hold events in Utah this year, while exploring options for other venues and encouraging discussion at its events.
BLOOMINGTON, Minn. (BRAIN) — According to QBP founder Steve Flagg, the first winter gathering at QBP's headquarters, at the time a much more modest facility, took place in 1988.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said Thursday that Utah is no longer in consideration as a potential show venue in 2018 or beyond.
VALENCIA, Calif. (BRAIN) — H3 Publications owner Dave House has closed down industry titles Decline and Road after a 13-year run. The staff of six employees at H3's headquarters in Southern California were let go Tuesday morning, sources said.
BOISE, Idaho (BRAIN) — Bill Christensen, a former product manager for Answer Products, Shimano and Santa Cruz and a former writer for Mountain Bike magazine, died Sunday at 39.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has extended its sponsorship of Danny MacAskill, which began in 2012.
IRVINE, Calif. (BRAIN) — For the past nine years, cyclist and advocate Andy Lightle has celebrated his birthday in an unconventional fashion. Rather than throw a party or indulge in gifts for himself, Lightle decided in 2008 that he would raise money for someone in need instead.
ANAHEIM, Calif. (BRAIN) — Box Components Box Components and the UCI have reached an agreement by which Box has been named an Official Supplier of the UCI BMX World Championships and UCI BMX Supercross World Cup for the 2016, 2017 and 2018 seasons.
REYNOLDSBURG, Ohio (BRAIN) — American Kenda Rubber has hired Oris Intel to assist in the implementation and monitoring of Kenda's minimum advertised pricing program for the North American market.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News is looking for new product information and news to include in its annual Sea Otter Classic Festival & Gear Guide that will be handed out at the four-day fest in April and distributed to retailers and BRAIN’s subscriber base before the event.
BERKELEY, Calif. (BRAIN) — GU Energy Labs said Wednesday that it was joining the number of outdoor brands pulling out of the biannual Outdoor Retailer show in Salt Lake City over Utah lawmakers' opposition to policies on public lands including the designation of the Bears Ears National Monument.
MINNEAPOLIS (BRAIN) — Bike Fixtation, founded about six years ago as a manufacturer of public bike repair products, has tweaked the spelling and pronunciation of its name to reflect its broadened product line. The new name is Bike Fixation.
FRIEDRICHSHAFEN, Germany (BRAIN) — The owners of the Eurobike trade show are forming a platform, or club, of bike bloggers. The Wrider's Club is intended to provide a central home for bike blogs and to increase the communication and trust between bloggers and the industry.
FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has hired veteran bicycle engineer Michael A. Fritz as the brand's director of engineering. Fritz will oversee all aspects of Pedego electric bike engineering, technology and product development as well as customer support, the company said.
CHARLOTTE, N.C. (BRAIN) — Sandy Nicholls will be leaving the Gita Sporting Goods offices in Charlotte for one last time Feb. 24 after 39 years working for the distributor/importer of Italian cycling goods.
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