WATERLOO, Wis. (BRAIN) — Trek Bicycle has reached an agreement to broadcast the inaugural Telenet UCI Cyclo-cross World Cup Waterloo on the brand's website, trekbikes.com.
Access to the livestream will be provided for free courtesy of Segafredo Zanetti Coffee.
The Sept. 24 event stream will be free to viewers throughout the United States. The broadcast is currently scheduled to begin at 1:30 p.m. Central, a half hour before the Elite Women's race begins at 2 p.m. The Elite Men's race is currently scheduled for 3:30 p.m..
"We're working hard to reduce the distance between cycling fans and their passion and knowing what we have in store for America's newest World Cup, we knew we had to work to bring this to as many people as possible," said Trek's events manager, Jon Vick. "This is not the race you want to miss."
The race broadcast will include live commentary by broadcast veteran Steve Schlanger.
Outside of the United States, Telenet UCI Cyclo-cross World Cup Waterloo will be shown on channels that normally carry World Cup cyclocross broadcasts.
