Industry News

SAN MATEO, Calif. (BRAIN) — GoPro announced Wednesday that it will cut 15 percent of its workforce and close its content-focused entertainment division to reduce costs as the action camera maker works to return to profitability in 2017.

MT. KISCO, N.Y. (BRAIN) — Eddy Merckx Cycles has appointed Tom Van Cauwenberghe as its new CEO as the brand's parent company and board continue to execute a multi-year plan to make it profitable. 

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike show have decided the 2018 event — which will its first in the new time frame of early July — will be a three-day event, with no consumer day.

The 2018 event will be Sunday, July 8, through Tuesday, July 10. 

Tagged Eurobike

DALLAS (BRAIN) — Zevlin, a Dallas-based manufacturer of custom and non-custom handlebar tape, as well as cycling skincare productshas hired industry veteran Tim Jackson to provide PR and marketing support.

BOULDER, Colo. (BRAIN) — SmartEtailing has hired Bryan Smith as its national campaigns manager. Smith will be responsible for managing marketing campaigns for major brands through the SmartEtailing retailer network.

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced that Lance Armstrong will be the opening speaker at its seventh annual TBI Conference in January. TBI also announced that it is extending early bird registration through Dec. 9.

IRVINE, Calif. (BRAIN) — This Saturday Bosch eBike Systems is organizing public ride with 1984 Olympian Nelson Vails at the Santa Monica Electric Bike Expo in Southern California.

Tagged Electric bike

ALISO VIEJO, Calif. (BRAIN) — Highway Two has promoted Brendan Gecik to North American outside sales manager. Gecik has most recently been Highway Two's territory manager for Northern California.

RAPID CITY, S.D. (BRAIN) — Strider Bikes has announced dates and locations for its 2017 Strider Cup, a national Strider Bike racing series for toddlers and children.

CARLSBAD, Calif. (BRAIN) — Australia-based compression clothing brand 2XU has named Brian Anderson the president of its North American subsidiary. 

SANTA CRUZ, Calif. (BRAIN) — Praxis Works has appointed Antoine Berte to the newly created position of European sales and marketing director. The company said the creation of the position was in response to increasing global demand for Praxis' line of cranksets, chainrings, wheels and bottom brackets.

WASHINGTON (BRAIN) — The U.S. Senate on Monday passed H.R. 4665, the Outdoor REC Act, which would instruct the Department of Commerce and federal land management agencies to provide statistics on how the outdoor industry, including bicycling, contributes to the U.S. economy. The legislation, which the House passed earlier this month, now goes to the president's desk.

UPDATED

BOULDER, Colo. (BRAIN) — Camber Outdoors is launching its first-ever fund drive Tuesday in partnership with #GivingTuesday, a global day of giving. The organization joins other bike-related non-profits, including Trips for Kids, which has participated in Giving Tuesday for several years.

MONTREAL (BRAIN) — Argon 18 has opened its first international office, which comes as the Canadian bike brand begins sponsoring and supplying the Astana Pro Team, the first World Tour team that the company has supplied. The new office is Busnago, Italy. 

Tagged Racing & Sponsorship

CORTEZ, Colo. (BRAIN) — Mission Sports Group, a marketing company founded by former pro racer Michael Engleman, is now handling marketing and logistics for Tyler Hamilton Training and Tyler Hamilton himself.

Tagged Racing & Sponsorship

AUSTIN, Texas (BRAIN) — Triathlon Business International is taking submissions for the best published triathlon article and photo of the year, and best event and product videos of the year. The nominations are due by Dec.

LEVIS, Quebec (BRAIN) — Distributions Lyncée will begin distributing Onza tires to Canadian IBDs starting in February.

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has launched a new website allowing customers with pricey carbon wheels or carbon cockpits to integrate those components into bike builds, giving dealers greater flexibility to complete builds.

RANCHO DOMINGUEZ, Calif. (BRAIN) — KHS Inc. has hired Jerry Vanderpool as its new rep for Idaho, Montana and Wyoming. He is based out of Boise, Idaho.

LONDON (BRAIN) — The Mail on Sunday is reporting that the British cyclewear brand Rapha is in discussions about a possible purchase by the luxury goods company LVMH, the owner of Louis Vuitton and other brands.

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