Industry News
SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.
SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."
SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus
VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online.
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.
AUSTIN, Texas (BRAIN) — Spin, a San Francisco-based bike share company, is launching a new bike share system here that requires no kiosks, or stations. Riders — who can borrow a bike for $1 per ride — can pick up and leave a bike almost anywhere.
NEWBURY PARK, Calif. (BRAIN) — Liv Cycling is inviting female riders to enjoy an exclusive trail session alongside sponsored Liv athletes and ambassadors during next week's Crankworx Rotorua in New Zeland.
TAIPEI, Taiwan (BRAIN) — Lintaman, a new brand based in Taichung, Taiwan, is now working with PowWord Communications, a U.S. marketing communications firm owned by industry veteran Tim Jackson.
HANGZHOU, China (BRAIN) — Herrmans has announced that China Star Union is now the brand's agent in China for e-bike components.
Headquartered in Hangzhou, China Star Union has five sales offices throughout China. The company is a leading supplier of controllers, throttles, and displays for e-bikes.
SAN FRANCISCO (BRAIN) — Volata Cycles, which received boatloads of media attention last year with the launch of its Model 1 smart bike, is launching a second model, the Model 1c, which will be delivered to U.S. consumers by Velofix mobile repair operations, where available.
TAIPEI, Taiwan (BRAIN) — Tern is now distributing its non-folding bike line, Roji, to markets outside of Japan.
BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations.
DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.
BOULDER, Colo. (BRAIN) — Camber Outdoors is conducting a comprehensive survey of women and men who work in the active-outdoor industries to inform a new study of workplace experiences.
BLOOMINGTON, Minn. (BRAIN) — Nutcase Inc. has signed a distribution agreement with Quality Bicycle Products.
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing. Bukoski started in the position March 15.
PARK CITY, Utah (BRAIN) — POC is continuing its sponsorship of the Ibis Cycles Enduro Race Team for the 2017 season. The relationship began last year.
JACKSON, Wyo. (BRAIN) — MTBparks.com has opened its online reader survey that will determine the winners of the site's 4th Annual Best Bike Parks Riders' Choice Awards.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.
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