IRVINE, Calif. (BRAIN) — Felt Bicycles has announced that sales representative Juan Diaz will expand his territory to all of Southern California. In addition to the California territory from San Luis Obispo in the north to San Diego in the south, Diaz also handles Nevada, Arizona and Hawaii.
Diaz joined Felt earlier in 2017. Prior to joining Felt, Diaz worked with brands such as Specialized, Yakima, Thule, Pivot, Light & Motion and Troy Lee Designs. Diaz also worked for Mountain Bike magazine for nearly five years.
"Spending the last few months with Felt Bicycles has given me the opportunity to truly understand who the company is as a brand, and where that brand is headed in the future," said Diaz. "I'm excited to expand my territory with Felt Bicycles and work with some of the best retailers in Southern California. It will be a great opportunity to reconnect with some of my former retailers, as well as build new relationships, in addition to providing them with the tools and service necessary to support their businesses."
Felt's national sales manager, John Georger, said, "Juan clearly understands the shifts going on at the retail level today. Felt dealers are looking to their sales representatives to provide many more services than just their order book. They're looking for world-class training on new bikes, technologies, merchandising and promotional support, as well as someone that will be right there with them on the sales floor. Juan is a stellar performer in those areas, and we're confident he'll do a fantastic job."
