SANTA CLARA, Calif. (BRAIN) — Vintage Electric Bikes is expanding its marketing with several additions.
VAGABOND Marketing, led by industry veteran Niki Jaimes, joins Vintage Electric and is charged with developing and executing brand marketing strategy. Jaimes has held marketing leadership positions at Specialized, GoPro, Bell Helmets, Chrome Industries, and most recently FOX.
Jaimes has appointed the Pfaltzgraphic and Uncommon Communications agencies to assist with VEB's creative and communications efforts, respectively.
"The Vintage Electric team possesses the intelligence, passion and drive to create amazing products, blending nostalgic moto style with segment-leading innovation in a fun and engaging way," said Jaimes. "They're poised to achieve even more and I'm delighted to bring the Pfaltzgraphic and Uncommon teams into the fold to help the brand take that next big step forward."
Led by agency founder Michael Pfaltzgraff, Pfaltzgraphic will assist the brand in the realization of its creative vision.
Colorado-based Uncommon Communications is tasked with directing the brand's media relations initiatives and copywriting efforts.
"Vintage Electric was founded in 2013 when we introduced our flagship Tracker model. Over the years we've successfully launched and developed several new models and unique special edition projects," said Vintage Electric CEO Scott Brown. "As we evolve beyond our start-up roots it's essential to support our transition into a larger organization by working intelligently and scaling wisely."
More information at vintageelectricbikes.com. Vintage Electric will exhibit at Interbike at booth #18159 and test bikes will be available at booth C24, adjacent to Interbike's Indoor Test Track at the Mandalay Bay Convention Center.
