Industry News

The Scottish mountain biker will now endorse Lezyne's GPS units.

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has extended its sponsorship of Danny MacAskill, which began in 2012. 

A pump-up-a-tube-until-it-pops contest has also become a tradition.

IRVINE, Calif. (BRAIN) — For the past nine years, cyclist and advocate Andy Lightle has celebrated his birthday in an unconventional fashion. Rather than throw a party or indulge in gifts for himself, Lightle decided in 2008 that he would raise money for someone in need instead.

Tagged Advocacy/Non-profits

ANAHEIM, Calif. (BRAIN) — Box Components Box Components and the UCI have reached an agreement by which Box has been named an Official Supplier of the UCI BMX World Championships and UCI BMX Supercross World Cup for the 2016, 2017 and 2018 seasons.

Tagged Racing & Sponsorship

REYNOLDSBURG, Ohio (BRAIN) — American Kenda Rubber has hired Oris Intel to assist in the implementation and monitoring of Kenda's minimum advertised pricing program for the North American market.

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News is looking for new product information and news to include in its annual Sea Otter Classic Festival & Gear Guide that will be handed out at the four-day fest in April and distributed to retailers and BRAIN’s subscriber base before the event.

Tagged Sea Otter Classic
Company joins brands withdrawing from Outdoor Retailer, but also says it won't attend Interbike if show moves to state and policies on public lands don't change.

BERKELEY, Calif. (BRAIN) — GU Energy Labs said Wednesday that it was joining the number of outdoor brands pulling out of the biannual Outdoor Retailer show in Salt Lake City over Utah lawmakers' opposition to policies on public lands including the designation of the Bears Ears National Monument.

MINNEAPOLIS (BRAIN) — Bike Fixtation, founded about six years ago as a manufacturer of public bike repair products, has tweaked the spelling and pronunciation of its name to reflect its broadened product line. The new name is Bike Fixation.

The trade show is seeking to increase trust and communication between the industry and bloggers.

FRIEDRICHSHAFEN, Germany (BRAIN) — The owners of the Eurobike trade show are forming a platform, or club, of bike bloggers. The Wrider's Club is intended to provide a central home for bike blogs and to increase the communication and trust between bloggers and the industry.

Tagged Media/Publishing / Eurobike

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has hired veteran bicycle engineer Michael A. Fritz as the brand's director of engineering. Fritz will oversee all aspects of Pedego electric bike engineering, technology and product development as well as customer support, the company said.

CHARLOTTE, N.C. (BRAIN) — Sandy Nicholls will be leaving the Gita Sporting Goods offices in Charlotte for one last time Feb. 24 after 39 years working for the distributor/importer of Italian cycling goods. 

SRAM's I-Motion 3 disc brake hub.

CHICAGO (BRAIN) — SRAM is stopping production of its internal gear hubs and related parts due to declining sales, the company told customers this week. SRAM will accept orders for the parts until March 3 but will review each order to see if it can be fulfilled with available inventory and production capacity.

AURORA, Ontario (BRAIN) — BionX International has appointed Scott Macwilliam as its director of global sales and marketing.

PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has announced a partnership with the Outdoor Industry Association that will result in OIA members having access to top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear.

BOULDER, Colo. (BRAIN) — PeopleForBikes is soliciting public opinions via a web survey to help identify bike friendly communities for its new PlacesForBikes program. The survey results will be combined with data from cities to produce the ranking.

Tagged Advocacy/Non-profits

MANCHESTER, N.H. (BRAIN) — Headband manufacturer Halo has joined The Bike Cooperative as the retailer co-op's newest supplier partner. Effective immediately, member retailers of The Bike Cooperative will earn rebates on purchases of all Halo Headband products, both direct and through distributors.

BLOOMINGTON, Minn. (BRAIN) — Garneau Custom clothing is now available through Quality Bicycle Products, for retailers looking for custom shop or team apparel.

Company announces impairment charges for Pearl Izumi USA. Forecasts less than percent growth in bike-related business in 2017.

OSAKA, Japan (BRAIN) — Shimano's worldwide bicycle-related sales slumped 17.4 percent in the company's fiscal 2016 to 259,455 million yen ($2.27 billion), while operating income in that segment declined 27.5 percent, the company announced Tuesday.

Tagged Earnings/Financial Reports

LUGANO, Switzerland (BRAIN) — Effetto Mariposa Sagl has established a new minimum advertised pricing policy that will take effect March 1. The policy sets the MAP at the manufacturer's suggested retail price.

WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists board has appointed longtime staff member Bill Nesper as interim executive director following the departure of Alex Doty as executive.

CORTEZ, Colo. (BRAIN) — Decades after retiring from professional road cycling, Inga Thompson is returning to the sport to work on women's advocacy and other projects.

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