HAIFA, Israel (BRAIN) — Everysight, the maker of the Raptor smart sunglass, has announced its first "brand athlete," Chris McCormack.
Everysight has been developing, and teasing, the Raptor for several years and attended this year's summer PressCamp in Utah. The company plans to announce the Raptor's availability and pricing soon.
"Everysight Raptor is a monumental leap forward that will revolutionize the way we consume and interact with information while training and racing. Once you've experienced Raptors, there's no turning back - you'll never want to ride without them. They are amazing, an absolute game-changer," said McCormack, AKA Macca.
"Macca's passion for excellence and his relentless drive to be the best in his field is in sync with Everysight's brand DNA. Our first product, the Raptor AR Smartglasses, is all about harnessing and improving your strength, power, and endurance to gain the hard-earned ability to overcome obstacles and achieve personal greatness. And nobody embodies those traits like Macca," said Asaf Ashkenazi, the CEO of Everysight.
McCormack is a two-time winner of the Ironman World Championship. He was inducted into the Triathlon Hall of Fame in 2013.
