HANOVER, N.H. (BRAIN) —Briko, an Italian brand best known for its ski helmets and eyewear, is now bringing its bike helmets to the U.S. market. The bike products were previously available only in Europe.
Briko launched in 1985 as a ski wax supplier to the Italian national ski team and later added sunglasses, helmets and technical apparel to its product line.
Briko helmets offer a protective system called Fluid Brain Science that mimiks cerebral spinal fluid. The Fluid technology is currently available in ski helmets and will be available in bike helmets for the 2018-19 season.
Briko USA will import the Briko Gass, Ventus, and Fuoco bike helmets, which retail from $100-$160, as well as the Cyclope and Trident eyewear at $140 and $90 respectively.
More information at brikousa.com.
