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If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration's reciprocal tariffs were announced Tuesday.
(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new reciprocal tariffs announced by the Trump administration Wednesday apply to all of the above and more.
PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.
The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

Borealis Founder and CEO Steve Kaczmarek said "responsible planning" is impossible in the current climate.

(BRAIN) — A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Despite surveys and many conversations with industry stakeholders, Emerald Expositions has not made a decision about bringing back the Interbike trade show in the near future, the company told BRAIN.
CHICAGO (BRAIN) — SRAM said it has hired outside specialists to investigate an IT systems outage that caused the company to shut down its wholesale ordering system and other systems last month.