Latest News

(BRAIN) — Following a report by the World Health Organization about rising levels of physical inactivity globally, several industry brands have signed onto to a statement calling for "urgent and coordinated action" to combat the trend. 

Randy Hales.

SALT LAKE CITY (BRAIN) — Kent Outdoors named Randy Hales CEO. Hales held previous CEO positions at Next Level Apparel; ZAGG Inc., a global mobile accessory company; and Back to Basics, a kitchen appliance company.

Mackinac Island, Michigan.

BOULDER, Colo. (BRAIN) — PeopleForBikes released its 2024 City Ratings, evaluating more than 2,500 cities globally on how bicycle friendly they are and ranking them by population.

MILAN (BRAIN) — Pirelli Cycling announced it will begin using Forest Stewardship Council natural rubber in its P Zero Race TLR RS tires, becoming the first bike brand to implement the global standard certifying that the material comes from forests managed to environmental, social, and economic standards.

Service is crucial to bike shop operations, and it sparks intense discussions about its actual value, the correct operating approach, and its overall importance to a bike shop's health.

Arnold Kamler.

Arnold Kamler is the founder of the U.S. industry's second-largest bike company by volume, Kent International, and he took time to discuss the state of the industry to BRAIN in this Q&A.

Ryan Fishel.

SUPERIOR, Colo. (BRAIN) — With e-bikes touted as a replacement for some car trips by many U.S. retailers, Ryan Fishel said it only makes sense to offer a purchasing option like the auto industry. As CEO of The Sweet Spot Bike Leasing, Fishel is giving them one. In April, The Sweet Spot announced a partnership with its first brand, Stromer, to offer e-bikes with an e-commerce leasing option for purchases between $3,000 and $20,000.

WASHINGTON (BRAIN) — Utah Sen. Mike Lee once again has introduced legislation to restore bike access to federal Wilderness areas.

ALISO VIEJO, Calif. (BRAIN) — GT Bicycles announced a North American IBD program that will offer build fees and revenue-share of 6% of purchase price to the brand's authorized dealers for derailleur bikes purchased online. 

WASHINGTON (BRAIN) — Retrospec is recalling some Beaumont Plus ST bikes because the front disc brake rotor and brake pads can be misaligned, posing a crash hazard.

(BRAIN) — Warner Bros. Discovery has sold Play Sports Network — the parent of cycling website GCN — back to its founders, Simon Wear and Mia Walter.

Gillian Forsyth.

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: How do you engage with youth cycling in your store and community?

SPRINGFIELD, Mo. (BRAIN) — Kuat Innovations is recalling its Kuat Transfer v2 1-bike (T201B), Kuat Transfer v2 2-bike (T202B, T222B), and Kuat Transfer v2 3-bike (T223B) bicycle carriers.

BRAIN's Weekly Survey

Retailers, do you expect the new 25% tariff on China-made e-bike to affect you?

New Product

Alpine Trail E1 Bosch.

PETALUMA, Calif. (BRAIN) — Marin recently launched an additional Alpine Trail E line of e-bikes that are powered by the Bosch drive system. The Alpine Trial E Bosch e-MTBs are offered in two models and constructed with new Series 4 aluminum MultiTrac 2 LT frames with 160mm travel.