New Products

ATLANTA (BRAIN) — Wahoo Fitness has released a major software update for its ELEMNT GPS bike computer. The free update adds turn-by-turn navigation features to the device, making use of the LEDs on the unit's sides to signal upcoming turns.

BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program.

CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made through axles that have a 12-position indexing head to allow the lever to be set and positioned in a chosen direction.

KLAIPEDA, Lithuania (BRAIN) — Wittson Custom Ti Cycles has updated its stock titanium hardtail frame, the Bestia. 

OGDEN, Utah (BRAIN) — Mavic's Vision H20 Vest is part of the brand's head-to-toe high visibility clothing line, which is designed with technical materials and reflective highlights for greater visibility in low light conditions.

PHILADELPHIA (BRAIN) — Christini Bicycles is promoting a new all-wheel-drive fat bike on Kickstarter as the company helps fund a fat bike expedition to Antarctica.

APPLETON, Wis. (BRAIN) — Brian Davis, the developer of the Fix It Sticks multi-tool and Back Bottle waterbottle, is crowd-funding another product on Kickstarter. The Weatherneck System is a two-piece hat and face mask that Davis says offers advantages over traditional balaclava designs.

OKLAHOMA CITY, Okla. (BRAIN) — Hoffman Bikes is now offering its Recruiter line of complete bikes aimed at the first time BMX rider.

BOCA RATON, Fl. (BRAIN) — The Park and Facilities Catalog, which sells bike racks and other products to businesses and public facilities, is now offering the UpLift bike dock, which claims to be the highest density bike parking rack on the market.