EDMONTON, Alberta (BRAIN) — Canada-based Vellow Bike Apparel is launching with spring collection it says was designed “to cater to riders who aren’t afraid to reveal the bolder side of their personality.”
The brand’s founder, Ken MacLean, said men and women are getting bolder in their cycling style choices.
“Cycling is unique in that sense,” MacLean said. “Some people are a bit more introverted or humble when it comes to overt expressions of their inner personalities, but cycling gives you the social license to push the fashion envelop. It’s another element of what makes the sport so much fun.”
Vellow produces its items in Europe with its Italian manufacturing partner.
“Our partner works with some of the biggest brands in the industry. It was important for us to demonstrate out of the gate that we have a reputable production process in place that retailers and riders can rely on. It also gives us access to the best lab-tested technical fabrics in the industry.”
The spring collection includes the Monochrome Collection, which features bold black and white graphics.
The collection includes the Crossroads and Black Ice short sleeve jerseys, which combine a blend of Italian performance fabrics. Raglan sleeves made of a soft, elastane microfiber ensure the sleeves stay in place without restricting the rider’s movement. The body is made of a breathable microfiber fabric, lightly fleeced on the inside to provide enhanced comfort against the skin. A bi-elastic mesh insert under the arms offers additional venting.
Other features include a full-length covered YKK camlock zipper and zipper garage, three ample back pockets, a zippered side pocket with a water-resistant lining to protect valuables from the elements, and a silicon elastic gripper at waist.
The jerseys are available in sizes XS – 3XL. MSRP is $129 CAD / $98 USD.
More information at vellow.com.
