IRVINE, Calif. (BRAIN) — Calling it one of the brand’s biggest product launches in recent history, Fox Racing introduced its Proframe full-face all-mountain/enduro helmet for sale at retailers and on its website Friday, March 3.
Unlike several competitors’ enduro designs that incorporate a removable chin bar, the Proframe chin bar is integrated into the 750-gram (in size medium) helmet, and cannot be taken off for climbing and reattached for descending.
“Our goal in building the Proframe was to create the lightest, most breathable downhill-certified full-face helmet in the marketplace,” Dave Ahumada, global senior product manager, said during a launch event Friday attended by media and retailers at Fox Head’s headquarters in Irvine, California.
The Proframe draws on Fox’s previous open-face and full-face designs, and is aimed at aggressive all-mountain trail riders, enduro racers or “any trail rider looking for an added level of protection,” Ahumada said.
The helmet incorporates both the MIPS protection system to reduce rotational forces and Fox’s Varizorb dual-density EPS liner to spread out forces of impact. To keep riders cool, the helmet features a 15 “Big Bore” intake vents in the front and nine exhaust vents in the rear to promote air flow. The Fox Impact Absorbing Integrated Chin Bar is a patent-pending design and meets ASTM downhill standards.
Available in four sizes, the Proframe also comes with a set of interior pads in varying thicknesses to customize fit.
Suggested retail: $249.95. More information is available on Fox’s website.
