COLORADO SPRINGS, Colo. (BRAIN) — SRM has announced a strategic partnership with Look Cycle. The two companies said they will cooperate to make products and services in composite and electronics.
The first collaborative project is a carbon crank arm for the SRM Origin PowerMeter. The Origin offers interchangeable spindles to accommodate road, mountain, and track frames. With Look's the PowerMeter will feature carbon crank arms with Look Trilobe Technology which allows one crank arm to adjust to three lengths; 170mm, 172.5mm, 175mm.
"We are excited about the opportunity to see Look, the best brand in clipless pedals and carbon making, teaming up with SRM, the reference in electronics and power meter and to be able to devise exceptional, innovative and more intelligent products that will provide extraordinary emotions to our community of fans," said Federico Musi, the CEO of Look Cycle.
Uli Schoberer, the CEO of SRM, said, "It is extremely stimulating for SRM, the brand that revolutionized cycling by changing the way athletes train and race with the first PowerMeter, to partner with Look, an iconic brand in cycling, that shares with us the same passion for innovation, precision and craftsmanship. The SRM Origin PowerMeter is available for pre-order from SRM.
