News
SARATOGA SPRINGS, NY (BRAIN) — A co-owner of Serotta's parent company told a local newspaper that the company's planned shutdown is temporary.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike has added an enduro event to this year's OutDoor Demo.
BRECKENRIDGE, CO (BRAIN) — The Breck Epic MTB Stage Race has drawn several new sponsors including SRAM, organizers said this week.
SRAM and its family of brands will assist with all mechanical needs.

MARIN, CA (BRAIN) — A little more than a year after former FSA managing director Matt VanEnkevort took over the reins at Marin Bikes, the company is set to relaunch this month with fresh branding, a reorganized company structure, and a new line of bikes aimed at re-establishing Marin as an iconic mountain brand.
IRVINE, CA (BRAIN) — Felt Bicycles, which is preparing for its 2014 sales meeting and product launch this weekend, recently laid off six employees within its three U.S. facilities. Company president Bill Duehring blamed the layoffs on an industrywide downturn.
KETCHUM, ID (BRAIN) — Apparel brand Club Ride announced a 123 percent increase in sales in the first half the year, to $1.116 million.

SCHAFFHAUSEN, Switzerland (BRAIN) — Garmin is reporting strong fitness sales in its second quarter and said its long-anticipated Vector power meter is now in "mass production and will be delivered to retailers soon."

MADISON, WI (BRAIN) — Shortly after separating its PowerTap product family from its CycleOps trainer and stationary bike brand, Saris Cycling Group announced steep retail price reductions for the power measurement line effective Thursday. Dealer margins are unchanged, Saris said.
Amazon recently announced it will add 5,000 jobs at regional shipping and customer service centers across the country. President Obama scheduled a visit an Amazon warehouse Tuesday and praised the company as a job creator for America. This is wrong on so many levels.

HAYWARD, CA (BRAIN) — In 2007, framebuilder Kirk Pacenti hired Panaracer to make him some 650b mountain bike tires on a contract basis.

GIG HARBOR, WA (BRAIN) — The family of Steve Ready, Interbike’s co-founder, who recently passed away, will be hosting a celebration of his life Saturday, Sept. 14, at the Museum of Glass in Tacoma, Washington.
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association (NICA) and IMBA are screening the documentary about the positive impact of the high school cycling movement at the Outdoor Retailer expo in Salt Lake City, Utah, this week.