News

SANTA FE , NM (BRAIN) — Distributor BTI celebrated its 20th anniversary Wednesday with the grand opening of its new 47,500-square-foot Santa Fe facility.
BOULDER, CO (BRAIN) — Early July is the time for many new bike releases, especially for companies that supply Tour de France teams.
SUWANEE, GA (BRAIN) — Former pro road racer Nathan O'Neill is joining the expanded inside sales team at Blue Competition Cycles, the company announced Wednesday. O'Neill will be based in Blue's Suwanee office and report to inside sales manager Daniel Stallings.
A future world without bike shops would be a disaster for the cycling movement at all levels.
SAN JUAN CAPISTRANO (BRAIN) — Downhill racing legend Leigh Donovan has stepped down from her sales position at Interbike to pursue her own business venture, the trade show presenter announced Tuesday.
WATERLOO, WI (BRAIN) — Trek Bicycle will match July donations to World Bicycle Relief dollar for dollar, the company announced Tuesday. The company hopes its donations this month will lead to the donation of 1,300 bikes to rural African communities.
BEVERLY, MA (BRAIN) — New Wave AB, the Sweden-based owner of the Craft clothing brand, has bought North American distribution rights to the brand from Karhu North America, which had been distrbuting Craft here since 1999.
FRYEBURG, ME (BRAIN) — Downeast Bicycle Specialists is now distributing Skratch Labs nutrition products.

STOCKHOLM, Sweden — For a small company, helmet brand POC is biting off a big chunk this year. At the fall trade shows, POC is diving into the road bike market with new helmet, apparel and eyewear lines.

IRVINE, CA (BRAIN) — Shimano this weekend publicly released details of its updated Ultegra Di2 group with a hydraulic disc brake option. The Japanese component giant said the new parts will be available in November.
SAN JOSE, CA (BRAIN) — Look Cycle USA is getting out of the distribution business, appointing Hawley to be the brand's exclusive U.S. distributor for its frames and bikes.
LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News will produce a special photo edition showcasing the two-wheeled beauties—young and old—housed in the garages and homes of industry members.
CHARLOTTE, NC (BRAIN) — After being distributed in the U.S. by Gita for nearly 30 years, Belgium's Eddy Merckx Cycles will soon go it alone in the U.S.