News
SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.
SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.
SCOTTS VALLEY, CA (BRAIN) — Fox Factory Holding released more details on its planned IPO Tuesday, but it still has not set a date for the auction.
KENT, WA (BRAIN) — French bike brand Lapierre has launched a new website for its recently formed North American division.
BUSNAGO, Italy (BRAIN) — F.S.A. Europe will be closed for summer holidays from Aug. 5-19. The office will re-open Aug. 20.
VAN NUYS, CA (BRAIN) — Easton-Bell Sports has hired two regional sales managers. Dan Knisely will handle the Eastern region and Canada and Chris Bogue will handle the West.
BOULDER, CO (BRAIN) — Monica Davis, until recently a regional sales manager for Giant Bicycle, has been named publisher of Elevation Outdoors magazine and MountainGazette.com. The titles are owned by Summit Publishing and based in Boulder, Colorado.
WASHINGTON, DC (BRAIN) — Ski and snowboard participation slumped 3 percent last season, largely due to a slow start to the season, according to a new industry report.
DEER VALLEY, UT (BRAIN) — If there is one word that best describes Giant’s 2014 product line, it is bold.
HUNTINGTON BEACH, CA (BRAIN) — Neighbors and store employees helped fend off rioters looking to loot the Easyrider bike shop after the U.S. Open of Surfing ended here Sunday night.
MANCHESTER, NH (BRAIN) — The Bike Cooperative has recently added Ellsworth Handcrafted Bicycles and Pedego as supplier partners.
SUN PRAIRIE, WI (BRAIN) — Challenge has added a Buy Local Now button to its website, Challengetech.it.
MONTREAL, Quebec (BRAIN) — Outdoor Gear Canada has signed a multi-year agreement making OGC Linus's exclusive Canadian distributor, effective Sept. 1. OGC will distribute the company's bikes and accessories.
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