News

Posted April 16, 2013
Product developers and the booming race format feed off each other.
From the March 15 edition of BRAIN

By Don Stefanovich

PHOENIX, AZ (BRAIN) — “Yup, it’s on,” Dennis Yuroshek recalled of the moment in late April 2012 when he and girlfriend Carolynn Romaine decided to give it all up.

Posted April 16, 2013
Galpin talks to a member of the Afghan national cycling team in Kabul.

NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike

Posted April 16, 2013
The new R.I.P. 9 frame in Niner Green.

FORT COLLINS, CO (BRAIN) — Niner Bikes is introducing a new version of its R.I.P. 9 frame using an "air-formed" aluminum frame that brings its weight down to nearly the same as the company's comparable carbon fiber bike.

Posted April 16, 2013

TORONTO, Canada (BRAIN) — Cervélo announced a new bike model on Tuesday, a time trial and triathlon bike that is more affordable than its top-of-the-line P5. The new P3 will retail for $5,400 built up with Shimano Dura-Ace 9000 parts.

Posted April 15, 2013
Attendees at the blue-tinted bash Saturday night

OAKDALE, Minn. (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.

Posted April 15, 2013

SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.

Posted April 15, 2013

BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.

Posted April 15, 2013
Hydraulic brake options for new 11-speed Red and 10-speed S-700 levers
SRAM"s new Red hydraulic rim brake

CHICAGO, IL (BRAIN) —  SRAM on Monday went public with its long-rumored 11-speed road groups and hydraulic disc and rim brake options for the road.

Posted April 15, 2013
OMAHA, NE (BRAIN) — Trek dealers are being invited to a webinar on improving sales hosted by Harvest Retail Marketing, a marketing agency exclusively serving independent Trek Bicycle retailers. 
 
Posted April 12, 2013

BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.

Posted April 12, 2013

TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.

Posted April 11, 2013

AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.

Posted April 10, 2013

COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s members.

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