News
HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.
BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.
SAN FRANCISCO, CA (BRAIN) — After months of testing at independent bike dealers, MerchantOS has released a new point-of-sale add-on in partnership with analytics provider Swarm to give retailers a more detailed picture of what’s happening in their stores.
NEW YORK, NY (BRAIN) — Cyclists in Brooklyn who get stuck with a flat tire after regular bike shop hours may not have to hail a cab or phone a friend, thanks to two new Express Biker self-service bike part vending machines.
GILBERT, AZ (BRAIN) — USA BMX/BMX Canada has awarded $31,000 in scholarships to 25 students as part of its Bob Warnicke Scholarship Program. Founded in 1996, the program honors the memory of Warnicke, an instrumental figure in organizing and promoting BMX in North America, who died in 1994 at age 48.
PHILADELPHIA, PA (BRAIN) — With the launch of a new Kickstarter campaign, Redshift Sports unveiled its Switch Aero System designed to help cyclists get the most out of their road bikes.
SANTA CRUZ, CA (BRAIN) — Delving deeper into 27.5-inch wheels, Santa Cruz Bicycles has introduced the new Solo model in carbon and aluminum versions for the tweener hoop size.
BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.
GIFU, Japan (BRAIN) — Minoura is joining the long list of bike industry suppliers to institute a Minimum Advertised Price Policy.
SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.
ASHEVILLE, NC (BRAIN) — Mountain bikers interested in trying before buying can now demo two of Cane Creek’s rear shocks via a new program launched by suspension system service and tuning company Suspension Experts.
MADISON, WI (BRAIN) — Trek on Friday announced several new long-travel 29er mountain bike models and announced it would offer its Project One custom bike program on several mountain bike models. Project One had previously been available only for road and triathlon bikes.
BOULDER, CO (BRAIN) — Stages Cycling has released a firmware update for its Stages power meter.
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