News

LAS VEGAS, NV (BRAIN) — Perhaps taking a page from the longtime practice of component makers, Bell Helmets employed the trickle-down theory in developing three of its 2014 model year helmets introduced at Interbike this week.

LAS VEGAS, NV (BRAIN) — Apparel is not a new category to Shimano. The Japanese component giant has sold cycling clothes in Europe and Asia for more than eight years. But it is in the U.S. Shimano is bringing its technical and colorful cycling apparel and accessories to North America for 2014.
OXNARD, CA (BRAIN) — Albabici, the California-based distributor of Italian brands, has hired former Showers Pass owner Ed Dalton to try and expand sales of the Nalini clothing line in the U.S.

LAS VEGAS, NV (BRAIN) — SBS's Redline has been a go-to brand for U.S. cyclocross racers for decades and the company — now part of the Accell Group — is continuing to do its own thing when it comes to 'cross, even though Accell's Raleigh and Lapierre brands have their own cyclocross ambitions.

LAS VEGAS, NV (BRAIN) — Wahoo Fitness has exceeded its goal of raising $100,000 through a crowd-funding site to put a new version of its bike computer into production.
By Alan Snel
LAS VEGAS, NV (BRAIN) — NICA is expanding its high school mountain bike racing league into Georgia.
LAS VEGAS, NV (BRAIN) — Ben Serotta finds himself at this Interbike without a place to call home. The industry veteran, who was fired this summer from the company he founded 41 years ago, had new business cards printed two days ago.
SHARON HILL, PA (BRAIN) — Carbon component maker Enve, visibility brand Nathan and bag maker Timbuk2 were each named to Inc. magazine's list as one of the fastest growing 5,000 private companies in the U.S.

LAS VEGAS, NV (BRAIN) — Since the emergence of the 650b wheel size as The Next Big Thing, employees at Niner Bikes have been pestered by industry wags with queries and knowing looks.
SAN DIEGO, CA (BRAIN) — One Industries Corp., recently acquired by Transom Capital Group, has appointed Jeff McGuane as president and CEO, the company announced in a press release.
MANCHESTER, NH (BRAIN) — The Bike Cooperative has added eBike suppluer Currie Technologies to its roster of brand partners. Effective immediately, members of The Bike Cooperative will earn additional rebates on all purchases of Currie e-bikes, including eFlow, IZIP, and their newest e-mountain bike, Haibike.
BEVERLY, MA (BRAIN) — Craft Sportswear North America has hired two new sales representatives to cover the New England and Southern California territories.

LAS VEGAS, NV (BRAIN) — Bikes Belong is rebranding as PeopleForBikes to bring clarity and simplicity to the organization. The Bikes Belong Coalition and Bikes Belong Foundation will be renamed the PeopleForBikes Coalition and the PeopleForBikes Foundation.