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Leisure Trends: December closes out down year for IBDs

Published February 10, 2014
IBD sales dip 2 percent in December, contributing to a 3 percent yearly decline.

BOULDER, Colo. (BRAIN) — Total IBD merchandise sales fell 2 percent in December, according to Leisure Trends Group’s RetailTrak IBD sales summary. That contributed to a 3 percent decline in total merchandise sales in bike shops for the full year, compared with 2012.

The report estimates December merchandise sales at $212 million. Although retail selling prices were up 5 percent over December 2012, units fell 7 percent. Total yearly sales were estimated at $3.2 billion. 

Bicycle sales gained 1 percent to total $106 million in the month, with mountain bike sales continuing their upward momentum with a 7 percent gain to reach $32 million. Dollar sales in the 26-inch wheel category fell 6 percent to reach $15 million, but 29er sales grew 4 percent over December 2012. The 27.5-inch category reached $2.5 million to account for 8 percent of December mountain bike dollars.

With the exception of road, which was down 13 percent, most major categories saw dollar gains compared with December 2012. Transit/fitness jumped 17 percent to reach $18 million, and children’s bikes rose 8 percent to reach $15 million. 

Many non-bike categories were down in December, with apparel falling 9 percent to $12 million, aftermarket accessories dipping 6 percent to $50 million and aftermarket parts falling 4 percent to $26 million.

December 2013 vs. December 2012:

  • All bicycles: +1% 
  • Road bikes: -13%
  • Mountain bikes: +7%
  • Transit/fitness bikes: +17%
  • Lifestyle/leisure bikes: +2%
  • Shoes: -1%
  • Apparel: -9%
  • Aftermarket parts: -4%
  • Aftermarket sccessories: -6%

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