News

SAN DIEGO (BRAIN) — Virtue Cycles has announced the Kickstarter campaign to fund the Virtue Pedalist, a front-cargo tadpole tricycle with an enclosed shell and electric power.

SQUAMISH, British Columbia (BRAIN) — The Canadian components maker OneUp Components has been granted a U.S. patent that applies to its 42-tooth sprocket, which can be used on 10-speed cassettes to create a single-chainring drivetrain with an acceptable low gear.
BOULDER, Colo. (BRAIN) — U.S. bike wholesaler sales grew 6 percent through March compared with the first three months of last year, according to the Bicycle Product Suppliers Association wholesale business report released this week. Sales were up more than 7 percent in March.
SIMI VALLEY, Calif. (BRAIN) — Currie Technologies, a division of Accell North America and maker of IZIP and eFlow electric bikes, has appointed Mark Rushmann as its Midwest territory manager.

HELSINKI, Finland (BRAIN) — Amer Sports has completed the acquisition of Louisville Slugger, which it first announced about a month ago.
CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest.
SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.
Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.
PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" the store credit program with Strava that it launched earlier this month.

MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.

WATERLOO, Wis. (BRAIN) – Trek is working with the U.S. Consumer Product Safety Commission to recall bikes spec'd with quick releases that have a lever that opens greater than 180 degrees and can be caught in a front disc brake if left in the open position.
WILTON, Conn. (BRAIN) – Dorel Sports is reorganizing its apparel division. The company is opening a new facility later this year that it's calling the Apparel Center of Excellence in Vancouver, British Columbia.
SOLON, Ohio (BRAIN) — Lifeboat Events has sold PressCamp to Ohio-based Efficient Collaborative Retail Marketing, a 21-year-old company that produces trade events in a variety of industries.
BOULDER, Colo. (BRAIN) — In one of three ongoing collaborative efforts between PeopleForBikes and the Bicycle Product Suppliers Association, a wide-ranging survey will be sent out Tuesday to more than 400 current and potential members of each association.