TOULOUSE, France (BRAIN) — BOS Suspension has signed Colorado’s Uncommon Communications as its global communications and marketing agency of record.
Uncommon will assist Luke Musselman, BOS global sales and marketing director, as he prepares the brand for international growth in the bike, automotive and motocross markets beginning with the consolidation of the BOS MTB and BOS Engineering (auto and moto) divisions under the unified BOS Suspension heading. Design and implementation of an expanded and updated consumer and distributor Web interface will be the agency’s first task.
“Coupling our proven history of performance with the growth BOS has experienced over the past years makes partnering with Uncommon Communications an ideal fit. They’ll allow us to better communicate a very technical and superior product to an international audience,” Musselman said.
Uncommon’s Logan VonBokel will serve as the main point of contact for BOS marketing and communications needs. He can be reached at logan@uncommoncommunications.net.
BOS has also signed a multi-year partnership with Toyota and its World Rally Championship team. “BOS partnering with a team of this caliber on the WRC circuit is a perfect example of the level at which BOS suspension sits on a global scale, across multiple racing disciplines,” Musselman said.
