News
MONTEREY, Calif. (BRAIN) — Rocky Mountain Bicycles is now producing the Sherpa, a bike it first showed as a concept at last year's Sea Otter Classic.
QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.
VANCOUVER, British Columbia (BRAIN) — After multiple delays, Recon Instruments has begun shipping its heads-up display sunglasses for the sports market. The Recon Jet is built for active outdoor use and provides information just below the user's right eye and connects to wearable sensors and smartphones.
LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia.
MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.
OLATHE, Kan. (BRAIN) — Garmin has announced updates to its Vector power meter pedals, with a redesigned pedal pod that is more easily setup and transferred between bikes.
WATERLOO, Iowa (BRAIN) — The maker of bike storage hooks sold exclusively at Home Depot is recalling about 120,000 of the hooks because they can detach and allow a bike to fall.
MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force 1).
RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy.
SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
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