News

Posted July 9, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.

Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.

Posted July 9, 2015
Morad with LeMond and VP of marketing Matt Lockwood.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.

Posted July 9, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels. 

Posted July 8, 2015

BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.

Posted July 8, 2015

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is launching a new charitable program that will work with 25 of the brand's sponsored athletes to support various bike-related causes worldwide.

Posted July 7, 2015

KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather than a national wilderness area, which would close it to mountain biking.

Posted July 7, 2015

PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.

Posted July 7, 2015

LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race registration opens Aug. 4.

Tickets for the race are $15 for adults. Children under age 12 are fee.

Posted July 6, 2015

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes has hired Patrick Leslie as factory sales rep covering eastern Pennsylvania, New Jersey, Delaware and the Baltimore area.

Posted July 6, 2015

VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales department.

Posted July 6, 2015
Eight-bike range features fully integrated system claimed to provide feel, handling of traditional bike.
The S-Works Turbo Levo FSR 6Fattie comes spec'd with a 140-millimeter RockShox Pike RCT3 fork, SRAM Guide RS Carbon brakes, SRAM XX1 groupset, 6Fattie wheel system and Command Post IRcc dropper post.

LEOGANG, Austria (BRAIN) — Three years after introducing the Turbo, a pavement pedal-assist bike that fully integrated the battery into the frame, Specialized is expanding into off road with the Turbo Levo line of trail bikes that will become available in spring 2016.  

Posted July 6, 2015
Scot Breithaupt. Copyright: Creative Commons.

INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.

Posted July 6, 2015

SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and racks for skateboards and snowboards.

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