News
PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.
SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.
MADISON, Wis. (BRAIN) — Saris Racks is launching an in-store trade-in promotion for March whereby consumers can exchange their old racks of any brand for a discount of up to 20 percent on select Saris racks.
SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.
By many measures, Shimano is one of the bicycle industry's great companies, consistently bringing product innovation and excellence to a willing marketplace. But from the perspective of many independent bicycle dealers in the U.S., Shimano has become a huge problem, choking the life out of them by supporting distribution that leads to rampant Internet discounting from Europe.
CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.
COLORADO SPRINGS, Colo. (BRAIN) — The USA Triathlon Hall of Fame is welcoming six multisport members as part of the 2014 class of inductees.
LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features articles about the increased number of motorsports brands entering the bike market, a look at proposed e-bike legislation and the second part of our series on the cycling media — including a look at an alleged “pay-for-play” scandal at a major cycling website.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has hired Nora Goldman as its outside rep for the mid-Atlantic region, covering Maryland, the District of Columbia, Virginia, North Carolina and South Carolina.
BROOKLYN, N.Y. (BRAIN) — Colossi.us is the new U.S. distributor of framesets from Colossi, a brand owned by former Dutch pro racer Jan Kole. The new distrbutor is owned by David Sommerville and Jed Kornbluh, the founders of the Brooklyn clothing brand Sommerville Sports.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA is looking for racers and enthusiasts who can write, film or photograph their big mountain bike rides to join the brand's 2015 brand ambassador program.
AIGLE, Switzerland (BRAIN) — The Association of North American Professional Road Cyclists has joined the CPA Pro Riders Union, which represents UCI WorldTour and ProContinental racers.
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