SEATTLE — Hedrick Cycles owner Carson Hedrick has opened a new retail showroom in Seattle, where the road brand is headquartered. Hedrick began making carbon road frames in 2009 as a tribute to his father and launched the brand at Interbike in 2014 with his Version4 frame.
Hedrick Cycles are on display and for sale in the 1,300 square-foot showroom, which opened in early October. Hedrick Cycles Greenwood Showroom also has a full-service repair department and stocks an array of parts and accessories from FSA, Giro, Kask, 100% and others.
“We don’t carry a lot of inventory, though. We’re not following the traditional bike shop model,” said Ken Fitzpatrick, the showroom’s manager. “We have a few of everything rather than stocking a bunch of stuff that might not sell well. But we can order anything and get it to the customer in time for the weekend ride.”
Hedrick Cycles are also available online, and Fitzpatrick said plans to sell through dealers are in the works.
